Revolutionizing Sales Management with AI: Creating A Safe Space For Salespeople To Improve And Excel

https://www.practis.ai/

In this video, Jim Koetting and Ed Kerr introduce Practice, an innovative mobile training platform designed to transform sales managers performance. Dubbed the "batting cage for sales teams," Practice leverages cutting-edge AI to provide a psychologically safe environment for sales reps to refine their skills through interactive roleplay, real-time feedback, and adaptive learning. From onboarding new hires to upskilling experienced professionals, Practice empowers sales teams to build confidence, master key strategies, and drive revenue growth like never before.

*Introduction to Practis.ai:* A mobile practice facility designed for sales teams to refine their skills.

*Core Concept:* Roleplay sales conversations in a psychologically safe environment.

*AI-Powered Training:* AI simulates realistic customer interactions for tailored practice.

*Why Practice Works:* Reinforces training that typically fails to stick long-term.

*Sales as Performance:* Parallels between acting and sales in preparation and execution.

*Customizable Training Modules:* Tailored content based on organizational needs (e.g., Sandler, Challenger, Mike Weinberg methods).

*Progress Tracking: *Managers receive detailed reports on sales reps’ practice habits and scrimmage performance.

*Applications Across Industries: *Effective for service industries like pest control, lawn care, and HVAC sales teams.

*Case Study Results:* Call center close rates jumped from 19% to 64% after one month of Practice usage.

*New Hire Monetization: *Practice accelerated onboarding and increased revenue generation timelines.

*Retention Impact:* Reduced churn and improved overall team performance.

*Real-Time Feedback: *Salespeople can refine tactics through realistic AI-driven scenarios.

*Parallels with Acting:* Emphasis on preparation, active listening, and understanding objectives.

*Future Vision: *Enhancing AI to simulate empathetic, emotionally intelligent customer interactions.

*Target Audience:* Companies with sales teams of 100+ looking to improve efficiency and effectiveness.

00:00:00 Introduction

00:02:57 Knowing Your Lines - The Buyer Seller Dance

00:06:45 Why is AI a more effective sales manager?

00:09:35 Incorporating AI for top sales methodologies

00:14:44 From The Hollywood Actor to Sales Practis and AI

00:22:04 The Parallels between Acting and Sales

00:26:25 Sales Person and AI Customer Scrimmitching

00:29:01 Sales Training, Handling Objections, and Changing Behavior

00:34:42 Sales Team Turnover and Retention

00:38:31 Building Confidence in Sales People

00:41:17 Sales AI Recognizes good delivery vs platitudes and cliches

00:45:32 What Sales Conversations Move the Needle?

00:49:14 Training the AI to help your sales team

00:53:07 Gamification of the AI Sales Tool

00:57:46 Success Stories of companies using Practis AI

01:03:17 What is the Suite Spot for Practis AI