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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, is an expert ADHD coach and productivity specialist. He shares insights on why ADHD entrepreneurs often struggle with discipline. In this episode, Steve explains how ADHD brains have limited willpower and discipline, making it harder to stay on task. He emphasizes that the key isn’t more discipline, but working with your brain's strengths and weaknesses. Steve shares strategies like optimizing your environment, using your peak energy times, and creating routines to work smarter, not harder. It’s a practical episode filled with helpful tips for ADHD entrepreneurs to get more done.

Steve understands the challenge of feeling ready to work but struggling to get started. He learned that it's not about needing more discipline, but about how ADHD affects your ability to take action. By managing energy and setting up the right environment, progress becomes easier. Now, Steve teaches ADHD entrepreneurs to recognize their brain's needs, use their peak times for focus, and create routines that make getting things done feel more natural and manageable.

Steve used to struggle with starting tasks, even though he had great ideas and experience. He realized ADHD made it harder to begin, plan, and finish tasks without a plan. The turning point came when he stopped blaming himself and focused on managing his brain’s energy and routine. Now, Steve helps ADHD entrepreneurs use tools like setting up their environment and working during peak focus times to get things done and feel in control.

Key Takeaways:

• Struggling to Start: Why ADHD entrepreneurs find it hard to begin, even with a plan.
• Executive Function: Understanding how ADHD affects your ability to start and finish tasks.
• Energy and Focus: How knowing your brain's best work times can boost productivity.
• Environment Setup: Why creating the right space helps you focus and stay on track.
• Smart Strategies: Simple tips to use your brain’s strengths and move forward with ease.

Additional Insights:

• Why It’s Hard: Steve explains how ADHD brains need structure to start tasks.
• Energy Matters: How your energy levels and time of day affect your focus.
• Think Like a Coach: Treating executive function like a limited resource helps you manage better.
• Quick Help: Simple tools like co-working and setting your best hours can boost productivity.
• Work With Your Brain: Success comes from using your brain’s strengths, not forcing it.

• “I felt ready to work, but I just couldn’t start.” - Steve August
• “It’s not about discipline, it’s about executive function.” - Steve August
• “Manage your brain’s energy and set the right environment to succeed.” - Steve August

Episode Highlights:

[00:00] - Teaser

[00:34] - Introduction: Mastering Your Weeks as an ADHD Entrepreneur

[01:39] - Discipline and ADHD: The Misconception

[03:19] - ADHD Strengths vs. Discipline Limitations

[06:16] - Strategic Deployment of Willpower and Discipline

[09:15] - Maximizing Discipline and Willpower Through Environment

FOLLOW THE HOST:

• LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/
• Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/
• August & Wonder: https://www.linkedin.com/company/augustandwonder/
• Website: https://steveaugustcoaching.com/
• Email: [email protected]
• X: https://x.com/steveaugust
• Instagram: https://www.instagram.com/steveaugustpdx/

• Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071
• YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator
• Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035