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Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August chats with Martin Forde, founder of Retail Strategy Consultant at Omnichannel Ventures. Martin talks about his journey in the consumer packaged goods (CPG) industry, including his role in the early days of Doctor Squatch. He shares how ADHD shaped his work and how he found tools to help him stay focused. Martin reveals the importance of consistency, focus, and building strong teams while managing life as an ADHD entrepreneur. Learn how his experiences led him to help emerging brands scale in retail.

Martin isn’t just a founder; he’s passionate about helping brands grow in retail. His journey from Doctor Squatch to building Omnichannel Ventures shows how ADHD can fuel success when managed well. He believes consistency, focus, and the right strategies help ADHD entrepreneurs stay on track, execute ideas, and achieve their goals.

Martin spent years in the CPG industry, playing a key role in growing brands like Doctor Squatch. Now, he uses his expertise in retail strategy to help emerging brands scale. His personal ADHD journey guides him in creating systems that help ADHD entrepreneurs stay focused and succeed in business.

Key Takeaways:

• ADHD and Brand Growth: Martin talks about how ADHD helped him scale successful brands.
• Retail Strategy: How smart planning and focus can lead to big retail wins.
• Consistency is Key: Staying focused and consistent helps ADHD entrepreneurs succeed.
• Personal Experience: Martin’s ADHD journey shaped his approach to business.
• Practical Tools: Systems and strategies that keep ADHD entrepreneurs on track.

Additional Insights:

• ADHD and Brand Building: ADHD fueled Martin’s success with brands like Doctor Squatch.
• Power of Focus: Consistency is key for ADHD entrepreneurs.
• Lessons Learned: Martin’s ADHD journey shaped his strategies.
• Practical Systems: Tools for staying organized and productive.
• Community Support: A strong network helps ADHD entrepreneurs thrive.

• “ADHD helps me focus deeply on what excites me.” - Martin Forde
• “Retail success is all about staying consistent and executing.” - Martin Forde
• “Building a brand takes focus, but it’s the community that keeps you going.” - Martin Forde

Episode Highlights:

[00:00] - Teaser

[01:50] - Guest Introduction: Martin Forde and His Work in CPG

[03:10] - Early Career: Joining Doctor Squatch and Growing a Brand

[06:50] - Retail Strategy: Expanding Doctor Squatch into Big Retailers

[11:00] - Key Lesson: How ADHD Helps Focus on Big Ideas

[14:56] - The Role of Consistency: Building a Successful Brand

[20:28] - Martin Discusses His ADHD Journey and Its Impact on His Work

[26:25] - Overcoming Challenges: Learning from Mistakes and Growing

[33:33] - Body Doubling: Boosting Focus for ADHD Entrepreneurs

[36:53] - What’s Next: Martin Helps Brands Scale in Retail

FOLLOW THE GUEST:

LinkedIn Accounts:

• Martin Forde: https://www.linkedin.com/in/martinandrewforde/
• Omnichannel Ventures: https://www.linkedin.com/company/omnichannel-ventures/
• Dr. Squatch: https://www.linkedin.com/company/dr-squatch/

• Omnichannel Ventures: https://omnichannel.super.site/

• LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/
• Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/
• Website: https://steveaugustcoaching.com/
• Email: [email protected]
• X: https://x.com/steveaugust?lang=en
• Instagram: https://www.instagram.com/steveaugustpdx/

• Apple Podcast: https://podcasts.apple.com/us/podcast/rocket-ship-founder/id1659287071
• YouTube: https://www.youtube.com/@ADHDEntrepreneurAccelerator
• Spotify: https://open.spotify.com/show/4rQhk7bt3ZriSNfeVLxBj9?si=10ec3f4b0a374035