Do buyers pay more for past profits…or future growth?

In this episode, Joe explains the second driver of company value which is growth potential. Many business owners think they just need good profits to sell, but buyers want to know how much bigger the business can get after they buy it.

You’ll learn why showing growth opportunities like new markets, recurring revenue, or systematizing your process can boost your valuation. Joe also shares a simple example and practical strategies to highlight future growth, even if you don’t plan to execute them yourself.

You’ll learn about:

• Why buyers care more about future growth than past performance
• A real-world example of hidden growth opportunities
• Easy ways to identify and package growth potential in your exit plan)

Here’s what you’re in for:

00:00 – Why growth potential feels like a double-edged sword

00:53 – How growth potential impacts what buyers will pay

01:21 – What growth potential means and how to spot it

03:14 – Real-life example:Sharon’s consulting firm

05:03 – Simple strategies to increase growth potential

08:12 – How to package growth opportunities for an exit

09:47 – Wrap-up

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ABOUT JOE CURRY

Joe Curry is the host of Business and Exit Planning Simplified and the owner and lead financial planner at Matthews + Associates in Peterborough, Ontario. A Certified Financial Planner and Certified Exit Planning Advisor, Joe is passionate about helping business owners maximize value, plan successful exits, and find purpose beyond their business. His mission is to ensure clients retire with confidence—financially secure and personally fulfilled.

You can reach out to Joe through:

LinkedIn: https://www.linkedin.com/in/curryjoe

Website: https://www.retirementplanningsimplified.ca/

https://www.facebook.com/RetirementPlanningSimplified/

https://matthewsandassociates.ca/

The Business and Exit Planning Simplified podcast offers clear, actionable guidance to help business owners maximize value, plan successful exits, and achieve financial freedom. Hosted by Joe Curry, a Certified Financial Planner and Certified Exit Planning Advisor, each episode delivers expert insights, real-life case studies, and practical strategies tailored for service-based entrepreneurs approaching retirement. The podcast empowers listeners to transition with clarity, confidence, and a renewed sense of purpose.

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Disclaimer:

Opinions expressed are those of Joseph Curry, a registrant of Aligned Capital Partners Inc. (ACPI), and may not necessarily be those of ACPI. This video is for informational purposes only and not intended to be personalized investment advice. The views expressed are opinions of Joseph Curry and may not necessarily be those of ACPI. Content is prepared for general circulation and information contained does not constitute an offer or solicitation to buy or sell any investment fund, security or other product or service.