Would you trust your gut when selling your business or the real numbers that buyers look for?

In this episode of Business and Exit Planning Simplified Joe Curry starts a new series on the eight drivers of business value. The first one is financial performance.

Joe explains why buyers care more about clean and consistent financial records than a big sales story. He shares an example of how messy books and mixing personal spending with business expenses can scare buyers away. He also gives simple steps that make your business worth more when it is time to sell.

What you will learn in this episode:

• Buyers want to see steady profit and clear financial records they can trust
• Keeping personal and business expenses separate makes your business more valuable
• Using a bookkeeper and regular reports can increase buyer confidence and improve your selling price

Here’s what you’re in for:

00:00 Understanding Business Valuation

00:29 The Importance of Financial Performance

01:42 Key Financial Metrics Buyers Look For

02:59 Case Study:Janet's Interior Design Firm

04:07 Steps to Improve Your Financial Performance

05:30 Building a Valuable Business

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ABOUT JOE CURRY

Joe Curry is the host of Business and Exit Planning Simplified and the owner and lead financial planner at Matthews + Associates in Peterborough, Ontario. A Certified Financial Planner and Certified Exit Planning Advisor, Joe is passionate about helping business owners maximize value, plan successful exits, and find purpose beyond their business. His mission is to ensure clients retire with confidence—financially secure and personally fulfilled.

You can reach out to Joe through:

LinkedIn: https://www.linkedin.com/in/curryjoe

Website: https://www.retirementplanningsimplified.ca/

https://www.facebook.com/RetirementPlanningSimplified/

https://matthewsandassociates.ca/

ABOUT BUSINESS AND EXIT PLANNING SIMPLIFIED

The Business and Exit Planning Simplified podcast offers clear, actionable guidance to help business owners maximize value, plan successful exits, and achieve financial freedom. Hosted by Joe Curry, a Certified Financial Planner and Certified Exit Planning Advisor, each episode delivers expert insights, real-life case studies, and practical strategies tailored for service-based entrepreneurs approaching retirement. The podcast empowers listeners to transition with clarity, confidence, and a renewed sense of purpose.

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Disclaimer:

Opinions expressed are those of Joseph Curry, a registrant of Aligned Capital Partners Inc. (ACPI), and may not necessarily be those of ACPI. This video is for informational purposes only and not intended to be personalized investment advice. The views expressed are opinions of Joseph Curry and may not necessarily be those of ACPI. Content is prepared for general circulation and information contained does not constitute an offer or solicitation to buy or sell any investment fund, security or other product or service.