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The Behavior Analyst’s Blueprint: Building a Business from Social Skills Camps

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Manage episode 487067724 series 3664013
Content provided by Matthew Wellington. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Wellington or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own experience as a fellow behavior analyst.

What You’ll Learn:

✅ Why most marketing efforts for ABA services fail—and how to fix them

✅ How to build trust with parents and position your camp as the best choice

✅ Proven strategies for getting on parents’ radars using podcasts, YouTube, and local workshops

✅ How to design a freebie that attracts leads—and a paid Social Skills Toolbox that primes them for your camp

✅ The exact email nurture sequence to turn leads into camp sign-ups

✅ How to structure your offer stack with urgency, scarcity, and social proof

✅ The value ladder that helps you scale from summer camp to a full-time income (including after-school programs and coaching)

✅ Realistic financial models showing how to get to $10k/month or more

✅ Retention strategies that create a loyal, referral-driven community

Key Takeaways:

👉 Parents make decisions emotionally—focus on benefits, trust, and identity, not just credentials.

👉 Start with free value, then guide them through small steps of commitment.

👉 Use behavioral triggers like ownership effect, commitment bias, and social proof to build trust and momentum.

👉 A value ladder helps you grow revenue while deepening trust with your clients.

👉 Even conservative estimates can lead to a $10k/month full-time income doing what you love.

💡 Want to map this out for your own camp or business? Book a Free Quick Wins Strategy Call at www.marketbehaviourally.com/optin. I’ll help you unpack your idea, identify the biggest quick wins, and build a real-world, actionable plan to get started.

Connect:

📩 Subscribe and rate the podcast if you found this helpful!

🎧 Follow on Spotify, Apple Podcasts, or wherever you listen.

🌐 Visit www.marketbehaviourally.com for more resources.

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 487067724 series 3664013
Content provided by Matthew Wellington. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Wellington or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own experience as a fellow behavior analyst.

What You’ll Learn:

✅ Why most marketing efforts for ABA services fail—and how to fix them

✅ How to build trust with parents and position your camp as the best choice

✅ Proven strategies for getting on parents’ radars using podcasts, YouTube, and local workshops

✅ How to design a freebie that attracts leads—and a paid Social Skills Toolbox that primes them for your camp

✅ The exact email nurture sequence to turn leads into camp sign-ups

✅ How to structure your offer stack with urgency, scarcity, and social proof

✅ The value ladder that helps you scale from summer camp to a full-time income (including after-school programs and coaching)

✅ Realistic financial models showing how to get to $10k/month or more

✅ Retention strategies that create a loyal, referral-driven community

Key Takeaways:

👉 Parents make decisions emotionally—focus on benefits, trust, and identity, not just credentials.

👉 Start with free value, then guide them through small steps of commitment.

👉 Use behavioral triggers like ownership effect, commitment bias, and social proof to build trust and momentum.

👉 A value ladder helps you grow revenue while deepening trust with your clients.

👉 Even conservative estimates can lead to a $10k/month full-time income doing what you love.

💡 Want to map this out for your own camp or business? Book a Free Quick Wins Strategy Call at www.marketbehaviourally.com/optin. I’ll help you unpack your idea, identify the biggest quick wins, and build a real-world, actionable plan to get started.

Connect:

📩 Subscribe and rate the podcast if you found this helpful!

🎧 Follow on Spotify, Apple Podcasts, or wherever you listen.

🌐 Visit www.marketbehaviourally.com for more resources.

  continue reading

7 episodes

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