Best Matthew Wellington Podcasts (2025)

1
Selling Love, Not Policies: How I'd Market Life Insurance to Young Families 7:37

5d ago7:37

7:37

In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-Proof Love”: an identity-driven, emotionally resonant act of parenting. This episode unpacks how to market life insurance to young families using behavi…

1
Why “You’re Not You When You’re Hungry” Works - Snickers 8:23

7d ago8:23

8:23

In this episode of Why It Works, host Matthew Wellington breaks down one of the most iconic marketing campaigns of the last two decades: Snickers’ “You’re Not You When You’re Hungry.” Discover how a global brand used a single behavioural insight to fuel creativity, drive sales, and reshape cultural language—all while being hilariously memorable. Wh…

1
How I’d Market a SaaS That Sells Focus (Not Features) 9:51

19d ago9:51

9:51

In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout. You’ll learn how to craft an entire funnel designed for how people actually …

1
Your Name on a Bottle: The Behavioural Genius Behind Share a Coke 6:39

20d ago6:39

6:39

What happens when you swap an iconic brand logo for your name? Magic. In this episode of Why It Works, we dive deep into Coca-Cola’s legendary “Share a Coke” campaign — a simple idea that became a global phenomenon. You’ll learn: What the campaign was and how it evolved How it reversed a decade-long sales slump The 5 powerful behavioural principles…

1
How I’d Market a Dog Trainer: From Leash Chaos to Loyal Clients - How I'd Market It | Market Behaviourally 7:03

26d ago7:03

7:03

In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity. If you’re a dog trainer who’s tired of being the best-kept secret in your community, this one’s for you. I break down how to: Build a high-converting 5-day challenge th…

1
How I'd Market It - Show Trailer 0:57

28d ago0:57

0:57

Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviorally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of im…

1
How I'd Market It - Home Crafts | Market Behaviourally 6:16

28d ago6:16

6:16

From Hobby to Thriving Handmade Business | How I’d Market It Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategies for real-world products and services. In this episode, we’re diving deep into the world of handmade creators. If you’re a maker of candles, soaps, …

1
Executive Coaching - How I'd Market It | Market Behaviourally 6:18

28d ago6:18

6:18

🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives. If you're a life coach struggling to stand out in a saturated market, or you're looking to att…

1
Vaccination: If You Don't Get it, You Really Should Get It! 33:29

1+ y ago33:29

33:29

In this episode, co-hosts Lance Price and Jay Graham interview Erta Kalanxhi of the One Health Trust to discuss her new paper, The Value of Vaccines to Mitigate Antimicrobial Resistance -- Evidence from Low- and Middle-Income Countries. Together, they discuss how vaccines can save lives while lowering the risk of antibiotic resistance. A win-win fo…

1
We Talk A Lot About Poop 44:11

1+ y ago44:11

44:11

In this episode, we introduce our new co-host Dr. Jay Graham, Associate Professor in Residence of Environmental Health Sciences, at the University of California, Berkley School of Public Health. Together, with Dr. Lance Price, they discuss a new study that suggests that Escherichia coli and other disease-causing microbes are passing easily between …

1
REPLAY - CDC on the Fungal Kingdom: Full of Friends and Enemies 47:47

2y ago47:47

47:47

We'll see you next month with a brand new episode and co-host. Enjoy listening to this episode from 2021 on the fascinating and terrifying world of fungal infections. We spend a lot of time talking about antibiotic resistance, but lately, something else has caught our attention -- antifungal resistance! Thanks to the changing climate and increased …

1
Water, Sanitation, Hygiene & Superbugs 33:41

2y ago33:41

33:41

This episode first aired on March 25, 2020. We are re-airing it during our summer hiatus. We hope you enjoy listening. In this episode, co-host, Dr. Lance B. Price interviews longtime friend, colleague, and microbiologist, Jay Graham, who is an assistant professor at the UC Berkeley School of Public Health. Dr. Graham is an expert in water, sanitat…

1
What Turned Aunt Navis Blue? A Discussion on Tuberculosis 31:53

2y ago31:53

31:53

This episode first aired in January 2021. We are taking the summer off as we search for a new podcast co-host. We’re re-airing some of our most listened to episodes. Enjoy! Consumption, the Captain of all these Men of Death, the White Plague, the King’s Evil -- all names for the bacterial infection known today as Tuberculosis or TB. In the early ni…

1
Goodbye Co-Host Matt, You Will Be Missed 20:46

2y ago20:46

20:46

This was a sad episode for our co-hosts Dr. Lance B. Price and Matt Wellington as well as our producer, Laura Rogers. In this episode we bade farewell to Matt who is leaving U.S. PIRG after 10 years to serve as the Associate Director for the Maine Public Health Association(his home state). In addition to saying goodbye, we reminisced about some of …

1
We're Not Prepared for Growing Fungal (and other types of ) Infections 35:21

2y ago35:21

35:21

In this episode, hosts Dr. Lance B. Price and Matthew Wellington discuss an op ed they co-authored that was published in STAT News. The piece is titled "The window is closing to stop deadly drug-resistant fungi like Candida auris" and discusses just what you think it does. The co-hosts discuss other fungal and bacterial infections and the need for …

1
E-coli, Urinary Tract Infections and the Meat You Eat 36:04

2y ago36:04

36:04

In our March 2023 episode, Matt Wellington interviews his co-host, Dr. Lance B. Price, about a new study he co-authored that establishes a link between E. coli in raw meat and urinary tract infections in people. First, we hear about how these infections occur in people and some steps we can take to mitigate our risk. Next, Dr. Price addresses the “…

1
Special Episode: How States can Protect Life-saving Antibiotics 58:16

2+ y ago58:16

58:16

For our February episode, you'll hear the recording of a recent PIRG webinar, "How States can Protect Life-saving Antibiotics". First, each panelist, listed below, shares his/her perspective on the antibiotic resistance crisis. Next, the group explores the connection between antibiotic resistance and animal agriculture through moderator and audienc…

1
To PASTEUR or not to PASTEUR 43:01

2+ y ago43:01

43:01

In our January episode of Superbugs Unplugged, co-hosts Matt Wellington and Louis Sokolow chat with Dr. Reshma Ramachandran, Assistant Professor of Medicine at the Yale School of Medicine and Director of the Yale Collaboration for Regulatory Rigor, Integrity, and Transparency (CRRIT). First, we hear about Dr. Ramanchandran’s work with CRRIT to ensu…

1
Erin Duffy and the Roller Coaster of Antibiotic Development 48:26

2+ y ago48:26

48:26

In this episode of Superbugs Unplugged, our guest, Dr. Erin Duffy, discusses the global health threat of antimicrobial resistance (AMR), and why and how her non-profit, CARB-X, is investing in diverse products to help overcome common challenges faced in Low- and Middle-Income Countries (LMICs). Dr. Duffy is the Chief of R&D at CARB-X, a global biop…

1
King of Analogies: Kevin Outterson 46:29

2+ y ago46:29

46:29

In this episode we talk with Kevin Outterson the Executive Director and Principal Investigator of CARB-X about our need for the development of antibiotics. He is Professor of Law and N. Neil Pike Scholar of Health and Disability Law at Boston University School of Law, where he leads multi-disciplinary teams to solve global health issues.…

1
We Talk with a Patient Advocate about How Antibiotics Are Life-Saving for People Living with Cystic Fibrosis 36:42

2+ y ago36:42

36:42

Our guest this month is patient advocate Ella Balasa who was born with the rare and chronic lung disease cystic fibrosis (CF). She shares how important antibiotics are for people living with CF to be able to fight off dangerous lung infections. She also shares how she became a patient advocate. It’s a really great discussion that you won't want to …

1
How Chefs Can Help Save Life-saving Antibiotics 36:59

3y ago36:59

36:59

In this month's episode, co-hosts Dr. Lance Price and Matthew Wellington interview award-winning chef, cookbook author, activist, and media personality Mary Sue Milliken. She's best known for her modern Mexican concept, Border Grill restaurants, trucks, and catering, which she runs with her business partner Susan Feniger. Mary Sue Milliken was one …

1
Understanding the Linkages: Environmentalism, Human Health and Our Food Systems 45:52

3y ago45:52

45:52

Our latest episode features distinguished Indian environmentalist, political activist, and writer Sunita Narain, who discusses antibiotic resistance as it relates to environmentalism and human health. She's based in New Delhi in India and is a force of nature. You won't want to miss this episode!By Lance Price and Matthew Wellington

1
When Antibiotic Resistance Becomes Personal 46:52

3y ago46:52

46:52

Tune into the latest episode of our podcast to hear public health researcher and advocate, Dr. Everly Macario, discuss her personal connection to antibiotic resistance, and its impact on the medical system as we know it.By Lance Price and Matthew Wellington

1
He Took a Hard Look and He Didn't Like What He Saw 25:02

3y ago25:02

25:02

Tune into the latest episode of our podcast to hear ARAC's deputy director, Laura Rogers, discuss the Center's new paper in Science Magazine that calls into question the integrity of the 'Raised without Antibiotics' label claim.By Lance Price and Matthew Wellington

1
It's All About Protecting the Animals 44:21

3y ago44:21

44:21

On this episode, Co-Host Matthew Wellington talks with experts from World Animal Protection. Topics addressed include antibiotic over use on industrial farms, animal welfare issues related to these huge farms and the need for a moratorium on additional factory farms in the United States and globally.…

1
The Burden of AMR: the GRAM Report, Explained 39:57

3+ y ago39:57

39:57

This month’s episode focuses on a recent AMR study published in the Lancet: Global burden of bacterial antimicrobial resistance in 2019: a systematic analysis. Our guest this month is co-author Dr. Kevin Ikuta, Infectious Disease Physician, Assistant Professor at UCLA in the Division of Infectious Diseases, and Hospital Epidemiologist at the Greate…

1
The Hedgehog Factor 43:30

3+ y ago43:30

43:30

Dr. Jesper Larsen and Anders R. Larsen, Ph.D. join us to discuss their exciting new report “Emergence of methicillin resistance predates the clinical use of antibiotics”. This study reveals that some strains of MRSA were around far before the era of human antibiotic use. It was discovered in the most unlikely of places – on the backs of hedgehogs. …

1
Canada, Chickens, and Antibiotic Consumption 47:53

3+ y ago47:53

47:53

Join Lance and Matt as they sit down with Dr. Laura Huber and Dr. Thomas Van Boeckle to discuss the findings of their recent paper, which looks at reductions in antibiotics in chickens in Canada and the impact on resistance in Salmonella, Campy and E coli.By Lance Price and Matthew Wellington

1
Puppies, Number Two, and Resistant Campylobacter! 33:13

3+ y ago33:13

33:13

In this episode, co-hosts Dr. Lance B. Price and Lydia Palumbo sit down with Louise Francois Watkins from the Division of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases at the CDC. They discuss antibiotic resistant campylobacter, and how it makes its way into our lives through our fo…

1
Black Death: It's Still Around and Antibiotics Are Our Only Defense 34:57

3+ y ago34:57

34:57

In this month's episode, co-host Dr. Lance B. Price talks with his former colleague and current friend, Dave Wagner, a plague expert at the Northern Arizona University. The two discuss plague, why it's still around. and the critical role antibiotics play in protecting the public .By Lance Price and Matthew Wellington

1
Discharge from the Genitals: Yup, We Go There! 46:53

3+ y ago46:53

46:53

Join Lance and Matt in this month’s episode, as they meet with Dr. Jeffery Klausner, a Clinical Professor of Population and Public Health Sciences and Professor of Medicine at the Division of Infectious Diseases at the Keck School of Medicine at the University of Southern California. We’ll explore the threat of drug-resistant gonorrhea, how it came…

1
Antibiotic Overuse in Food Animals: What's the Role & Responsibility of Drug Companies? 44:20

4y ago44:20

44:20

In this episode, Maria Lettini, executive director of FAIRR, talks about their latest report: Feeding Resistance: Antimicrobial Stewardship in the Animal Health Industry. It's the first report to assess the animal health industry through the lens of antibiotic resistance and highlights the role that the sector can play in tackling the growing risk …

1
Peggy Lillis Foundation: Honoring a Mother’s Legacy and Saving Lives 48:29

4y ago48:29

48:29

This month’s episode focuses on the work of the Peggy Lillis Foundation established in 2010 by Christian and Liam Lillis after the untimely death of their mother to a C. diff (Clostridioides difficile) infection. Hosts Dr. Lance B. Price and Matthew Wellington interview Christian Lillis who serves as the foundation’s executive director. In this mov…

1
On the Brink of the Next Pandemic: COVID-19 and Antibiotic Overuse 45:02

4y ago45:02

45:02

In March of 2020, the world's attention turned to one public health threat --- COVID-19. As we battled this horrific pandemic, rumors began circulating about the high rates of prescribing “just in case” antibiotics by health providers . These fears were confirmed in a recent study from The Pew Charitable Trusts that reviewed antibiotic use among ho…

1
CDC on the Fungal Kingdom: Full of Friends and Enemies 47:27

4y ago47:27

47:27

We spend a lot of time talking about antibiotic resistance, but lately, something else has caught our attention -- antifungal resistance! Thanks to the changing climate and increased fungicide use, a couple of nasty fungi have begun developing resistance genes that could make fungal infections in people untreatable. When did this happen? How bad is…

1
Pig Pile! Raising Animals Without the Use of Antibiotics 46:27

4y ago46:27

46:27

This month on the podcast, two all-stars from Niman Ranch join Lance and Matt for a fantastic discussion on raising animals without the use of antibiotics. Chris Oliviero, the General Manager of Niman Ranch, and Ron Mardensen, an Iowa-based hog farmer and field agent for Niman Ranch, detail the benefits of a farming system that doesn’t overuse anti…

1
"Very Promiscuous Orange Trees" A conversation on antibiotic overuse in plant agriculture 31:24

4y ago31:24

31:24

You have heard of antibiotic overuse in food animal production, but wait until you get a load of spraying antibiotics on citrus trees. In the United States, the use of medically important antibiotics on crops has more than quadrupled from 2000 to 2017 and the problem is only getting worse. The EPA recently greenlighted the potential spraying of mor…

1
When Bad Bugs Collide: An interview with "Scary Disease Girl" 36:33

4+ y ago36:33

36:33

Author, journalist, and hard hitting disease detective Maryn McKenna has been reporting on bad bugs since long before it was cool. In this episode, Maryn joins Lance and Matt to explore intersections of viral, bacterial, and fungal infections in the era of COVID-19. Even in the midst of a pandemic, the U.S. livestock and agriculture industry contin…

1
What Turned Aunt Navis Blue? A Discussion on Tuberculosis 31:43

4+ y ago31:43

31:43

Consumption, the Captain of all these Men of Death, the White Plague, the King’s Evil -- all names for the bacterial infection known today as Tuberculosis or TB. In the early nineteenth century, TB was one of the most common killers American adults, but since entering the antibiotic era, this once deadly disease has faded into the background of Ame…

1
UTIs and the Need for Better Tools Against Dangerous Bacteria 1:00:08

4+ y ago1:00:08

1:00:08

On this episode, co-hosts Matthew Wellington and Lance B. Price, interview Dr. Evgeni Sokurenko, MD, PhD., a Professor of Microbiology at the University of Washington and the Founder and Chairman of the Board at ID Genomics, Inc. Dr. Sokurenko’s work focuses on mechanisms of molecular adaptive evolution of genes in bacterial pathogens such as E. co…

1
Panel Discussion on Antibiotics in Agriculture: Preventing the Next Pandemic 1:04:03

4+ y ago1:04:03

1:04:03

This month our Pod takes on a new format. We decided to air the panel discussion organized by our podcast co-host, U.S. PIRG, titled: Antibiotics in Agriculture: Preventing the Next Pandemic. It was an hour-long, virtual event co-sponsored by Harvard Law School that featured a host of experts from a variety of fields including infectious disease, b…

1
A Conversation with a Veterinarian about Antibiotic Use in Food Animal Production 51:05

4+ y ago51:05

51:05

On this episode, co-hosts, Matthew Wellington and Lance B. Price, along with U.S. PIRG’s Sydney Riess, interview Matt Kuhn, DVM, PhD, a AAAS Science and Technology Policy Fellow at the U.S. Department of Defense. Dr. Kuhn’s expertise lies in dairy medicine, and his work has focused on the prevention of disease and the reduction of antibiotic use in…

1
Episode 5: The Button Heard Around the World 26:45

4+ y ago26:45

26:45

Rookie throws his 10 year plan out the window in order to save the Bureau. Plus, news spreads around the world about America’s political scandals.By David Treatman Creative

1
Episode 4: The Love Interest 20:14

4+ y ago20:14

20:14

The Bureau holds a casting call for their new musical about Watergate. Tary misinterprets signals of friendliness from Rookie as romantic while working on the musical together. Agent X plans to use a secret about Rookie’s parents against him.By David Treatman Creative

1
Episode 3: The Bureau and Broadway 18:49

4+ y ago18:49

18:49

Rookie learns about an unexpected connection between the Bureau and Broadway musicals. Tary wishes Rookie would notice her and her romantic feelings for him. Plus, Rookie hatches a plan for how to cover up the new scandal.By David Treatman Creative

1
Episode 2: The Song Inside 16:32

4+ y ago16:32

16:32

Frustrated by always being stuck in the shadow of others, Agent X schemes to overtake the Bureau. Plus, Rookie learns there’s a lot more to adult life than he originally thought.By David Treatman Creative

1
Episode 1: Not Your Normal Family Business 27:37

4+ y ago27:37

27:37

Rookie takes over the family business following an unexpected loss. Now he has to learn how to navigate the fast paced lifestyle that comes with running a secret government agency dedicated to covering up political scandals. Just your typical, normal family business, right?By David Treatman Creative

1
Trailer 1:47

4+ y ago1:47

1:47

Propaganda is the timely and witty story of a secret government agency tasked with covering up the messiest of political scandals - and boy are they busy these days! Through a sinister turn of events Rookie takes up the mantle as head of the agency and is immediately challenged by the worst scandal since Watergate. Rookie must act fast to protect t…

1
The Importance of Medical Experts As Advocates to Protect Human Health 40:29

4+ y ago40:29

40:29

On this episode, co-host, Matthew Wellington, interviews Dr. Sameer Patel, pediatric infectious disease physician and Director of the Antimicrobial Stewardship Program at the Ann & Robert H. Lurie Children's Hospital of Chicago. In this episode, they discuss what it means to be an advocate and a health professional, and you will learn about Dr. Pat…

Podcasts Worth a Listen

Matthew Wellington Podcasts

Podcasts Worth a Listen