Why Images Are Outperforming Video (And How Loan Officers Can Cash In)
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Chris Johnstone just revealed one of the most surprising shifts in digital marketing for loan officers: images are now outperforming videos on platforms like Facebook and Instagram. In this power-packed episode of the Loan Officer Breakfast Club, Chris walks through how you can use AI-generated images to stop the scroll, engage agents and clients, and stand out from the competition.
He introduces Gemini (Google's AI tool, aka NanoBanana) and shares specific prompts you can use to create personalized, scroll-stopping images in seconds. Whether it's social posts, YouTube thumbnails, or agent-facing marketing materials, Chris shows how to build visually engaging content without needing design skills. You'll also learn how to turn data into clean charts and graphs for newsletters that agents and clients actually want to read.
This is a can't-miss if you're looking for practical ways to increase attention, engagement, and referrals with simple image-based marketing.
164 episodes