This 3-Part Formula Helps Loan Officers Win More Agent Referrals (Even If You Hate Cold Calling)
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If you're struggling with call reluctance or unsure how to start more referral relationships, this episode will change everything. Chris Johnstone lays out a simple yet powerful formula—Value + Offer + Ask = $—that takes the pressure off your outreach and helps you create real traction with qualified agents.
You’ll learn:
• Why leading with value makes follow-up calls effortless
• How to structure an offer that gets agents to say “yes”
• The subtle art of the ask that naturally leads to business
• Plus: how automation and AI make it easy to stay consistent without burning out
Whether you're brand new or a seasoned pro, this strategy will simplify your focus and grow your pipeline fast. Watch now and start applying this today.
LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com
Learn More About Us: https://www.MortgageMarketingAnimals.com
109 episodes