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In this episode of the Loan Officer Breakfast Club, Owen Lee delivers one of the most data-driven and actionable market breakdowns we've seen all year. He unpacks the recent shift in home affordability, showing how rising inventory, softening prices, and slightly lower rates have created a "3-year peak" in buyer affordability—especially in key markets like Florida, Texas, the Carolinas, and California.

You'll learn exactly why now is the moment to re-engage your pipeline and how to use this shift as a compelling reason to reach back out to cold leads. Carl White also previews an upcoming FSBO strategy call blitz, offering a complete marketing framework loan officers can use to generate agent meetings fast—while others are winding down for the holidays.

This isn't just theory—it's practical, market-timed insight that can drive closings this quarter.