Welcome back to HappyPorch Radio: the circular economy technology podcast!

In this special episode our host Barry O’Kane is joined by Charlotte Morley, CEO of thelittleloop, and Ryan Atkins, CEO of Supercycle, to discuss the ripple effects of - ongoing and very fluid - changes to US tariffs and De Minimis import rules on the circular economy in the UK, EU, and US.

The conversation, which originated from a passionate exchange on LinkedIn, explores both the opportunities and challenges these potential policy changes present for circularity-focused businesses. The discussion ranges widely from there, covering everything from policy to the importance of smaller, ethical brands to circularity.

We discussed how reduced ease of importing low-cost new goods could boost demand for resale and second-hand markets, potentially benefiting the circular economy. While acknowledging the long-term benefits, our guests explained that many small ethical and sustainable brands are already overwhelmed by rising costs, market saturation from fast-fashion giants like Shein and Temu, and how, potentially, additional pressure from tariffs could undermine the "feedstock" of quality products essential for a thriving circular economy.

Both guests stress the importance of empathy and support for brands navigating these tough times. They discuss how circularity enablers like their own companies must make circular business models (like takeback and resale programs) as frictionless and financially viable as possible. They also touch on the slow progress of legislation and the need for government mandates and funding to truly shift the industry toward reuse, not just recycling.

The conversation concludes with a call to action for both policy involvement and practical support to ensure circularity is not just a long-term goal, but a near-term strategic advantage for businesses.

Tune in to learn about how there is, despite current difficulties, a sense of cautious optimism: more brands are beginning to prioritise circularity, although slowly.

This podcast is brought to you by HappyPorch. We specialise in technology and software development for Circular Economy minded purpose-driven businesses.

Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more!