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How newsrooms can win on Giving Tuesday — and keep the momentum going all year long | Keep It Local
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Giving Tuesday strategies for newsrooms with LMA’s Kristyn Cooper
Show Notes:
On this episode of Keep It Local, host Ryan Welton sits down with Kristyn Cooper, director of fundraising initiatives at the Local Media Association, to explore how local newsrooms can make the most of Giving Tuesday. Cooper shares insights from two decades in the nonprofit world—covering how to normalize fundraising, connect storytelling to generosity, and build long-term donor relationships.
Listeners will learn:
- How Giving Tuesday evolved into a $3.6 billion global movement
- Why journalists already possess the skills to be great fundraisers
- Best practices for donor engagement and impact storytelling
- Simple ways to make giving easy and friction-free
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