))
How local media can build recurring revenue like SaaS companies | Keep It Local
Manage episode 515996601 series 3658842
Content provided by Local Media Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Local Media Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Keep It Local, host Ryan Welton interviews Todd Handy, founder of Disruptive Impact and board member for the Local Media Association, about his new report, The SaaS-ification of Media. Handy shares how local publishers can learn from software companies by focusing on recurring revenue, retention and customer lifetime value.
Listeners will learn:
- What “SaaS-ification” means in practical terms for local media
- Why advertiser churn is the “silent killer” of sustainability
- How to run a Go-To-Market Audit to assess digital readiness
- Why every publisher needs a CRM to track renewals and growth
- How to start applying SaaS principles immediately — no matter your size
Resources Mentioned:
- The SaaS-ification of Media — Purchase via Local Media Association
- Contact Todd Handy: https://disruptiveimpact.co
- Connect on LinkedIn: https://www.linkedin.com/in/toddjhandy/
12 episodes
Share
