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How Lookout Local is proving local journalism can work | Keep It Local
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Lookout Local turns five this year — and its story offers one of the clearest roadmaps yet for rebuilding local journalism.
In this episode of Keep It Local, host Ryan Welton talks with Ken Doctor, founder and CEO of Lookout Local, and Ashley Harmon, the organization’s chief of staff, about how Lookout launched during one of the most turbulent moments in modern journalism — and emerged with a sustainable business, a Pulitzer Prize, and expansion underway.
Topics include:
- Why Lookout rejected the “start small” approach
- What made covering the Santa Cruz floods a defining moment
- How community engagement and revenue work together
- Why reporter visibility matters more than ever
- How Lookout’s app, newsletters, and short-form video strengthen relationships
- Lessons learned expanding to Eugene-Springfield
- What profitability really takes in local news
- Why Lookout believes this is an unprecedented moment for local journalism
This is a candid, practical conversation about what it actually takes to build a modern community newsroom — and why optimism may be justified heading into 2026 and beyond.
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