Summary

In this episode of After Hours Buzz, Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today.

What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust.

In this conversation, Dwayne dives into:

• How The Ark evolved from networking events to a full-service business support model
• Why video storytelling creates emotional impact and drives real results
• Tips for building brand trust through authentic, consistent video content
• How to level up your video strategy in 2025—even with AI and DIY tools in the mix
• What marketers often miss about video distribution and client communication
• The future of The Ark and how it's scaling to become a household name

Chapters

00:00 Introduction and Technical Setup

01:29 Dwayne Kent's Journey and Achievements

03:27 The Evolution of ARC's Services

06:07 Rebranding and Strategic Shifts

08:21 The Emotional Impact of Business Decisions

10:07 The Importance of Video in Business

12:43 Video Marketing Trends and Strategies

15:20 Understanding Client Needs in Video Production

17:41 Trends in Social Media and Video Marketing

20:57 The Importance of Distribution

22:59 The Role of AI in Video Production

24:39 Lessons from Client Projects

29:15 Future Aspirations and Brand Transformation

Links & Resources:

• Want to connect with Dwayne? Find him on LinkedIn: Dwayne Kent