Summary

On this episode of After Hours Buzz, we’re pouring a glass and getting candid with home builder marketing expert Anna Almirall.

Anna brings a refreshing take on what it really takes to stand out in today’s competitive housing market. From blending digital and traditional strategies to weaving storytelling into every community launch, she shares smart, practical insights that even the biggest builders can learn from.

In this conversation, Anna dives into:

• Why floorplans are only part of the story—and how to lead with lifestyle and emotion
• How marketers can align with sales teams without the usual chaos
• The importance of video content (and why done is better than perfect)
• The evolving role of AI and how it’s shaping buyer engagement
• How to measure real marketing impact and prep for what’s next in the industry

Chapters

00:00 Introduction to Home Builder Marketing Insights

02:31 Anna's Journey in Home Builder Marketing

05:30 The Importance of a Balanced Marketing Mix

08:11 Analyzing Marketing Strategies for Home Builders

10:28 Successes and Failures in Marketing Campaigns

12:05 The Role of Video Content in Marketing

13:03 Competing with Larger Builders

14:59 The Importance of Community Storytelling

15:44 Measuring Marketing Success

18:07 The Impact of AI on Content Development

19:38 Evolution of Home Building Marketing

21:55 Challenges in the Home Building Industry

23:44 Preparing for New Developments

24:04 Understanding Consumer Demographics

25:18 Digital vs. Traditional Marketing Strategies

26:43 Coaching Junior Marketers

29:12 Trends and Innovations in Home Builder Marketing

30:48 Staying Ahead in Marketing Trends

32:36 Final Tips for Marketing Success

Links & Resources:

• Want to connect with Anna? Find her on LinkedIn: Anna Almirall

• To learn more about home builder marketing services, visit our website: Chatter Buzz Home Builder Marketing
• To get in touch with our experts, book a free strategy session here: Book Meeting