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Steve Armenti on The Role of AI in Sales & GTM
Manage episode 473831394 series 3655621
Join host Arjun Pillai, cofounder and CEO of DocketAI, for a conversation with Steve Armenti on his transition from sales to marketing and his tenure at Google and DigitalOcean.
In this conversation, they examine the evolving nature of marketing in the age of AI and the shift away from conventional lead-generation models toward a more sophisticated, account-based approach.
In an era of increasing complexity, Steve makes the case for cross-functional collaboration as a necessity for driving operational efficiency and sustainable growth.
Chapters
00:00 Journey into Marketing and Sales
10:18 Navigating Uncertainty in Marketing
12:22 Shifts in Go-to-Market Leadership
14:09 Inefficiencies in the Revenue Funnel
19:30 The Role of AI in Sales Development
24:27 The Importance of Data Infrastructure
7 episodes
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