What makes a business not just grow, but thrive long-term? According to Julian Jacquez, President & COO of BCN Telecom, and Jeanne Duca, CMO at BCN, the answer is simple yet profound: high-performance teams fueled by trust, transparency, and strategic alignment.

In this episode of Go Beyond the Connection, Julian and Jeanne share how they’ve built a culture that balances employees, partners, and customers — what they call the “three-legged stool” of success. This framework guides every decision, from channel strategy to customer engagement, and has helped BCN create sustained growth in a highly competitive telecom market.

Julian, who has nearly three decades of experience in telecom and technology, explains why avoiding commoditization means shifting focus from price to customer experience. Jeanne, with over 20 years in branding and marketing, shares why consistency across every touchpoint builds advocacy — when partners and customers speak highly of you even when you’re not in the room.

Together, they reveal insights every technology leader and business executive can use to create teams that outperform, partnerships that last, and customer relationships that generate real value.

Key Learnings from the Conversation

• Why trust and transparency are the ultimate KPIs for business growth.
• How BCN’s “three-legged stool” (employees, partners, customers) creates stability and resilience.
• Why commoditization is a trap — and how an experience-first strategy protects margins.
• How Experience Level Agreements (XLAs) complement SLAs by redefining service through outcomes.
• Why relationships, not contracts, are the foundation of long-term partnerships.

“True sustainable relationships are built on trust. Doing what you say you’re going to do, embracing transparency, and recognizing that sometimes a great deal comes when both sides give a little more than they expected.” – Julian Jacquez

Why It Matters for Leaders

The conversation reinforces a lesson many forward-thinking leaders share: genuine relationships drive growth more than technology alone. Cal Krome emphasized how leadership alignment shapes performance, while Hamed Mazrouei argued that customer experience is a competitive advantage.

Julian and Jeanne take this further, showing how a telecom partner ecosystem thrives when every leg of the stool — employees, partners, and customers — is supported equally. Their approach parallels solutions like Bigleaf Business Continuity, which ensures operations stay online during outages, and Bigleaf Distributed Locations, which help multi-site businesses keep every branch connected and consistent.

The result? Advocacy, loyalty, and resilience — outcomes that no contract alone can guarantee.

🎧 Listen now and discover how Julian and Jeanne turn people-first leadership into sustainable success.

Related Content Links:

• Building High-Performance Teams: Fueling Sustainable Business Success
• High-Performance Team Strategies from BCN Telecom Leaders
• The Three-Legged Stool: BCN Telecom’s Partner Ecosystem for Growth
• Building Trust in Telecom Partnerships Through Transparency and Action
• Go Beyond the Connection on Captivate
• Subscribe to the LinkedIn Newsletter
• YouTube Podcast Playlist