Insider Secrets for Digitial Marketing Success
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Bigleaf Networks Podcasts
Go Beyond the Connection is a show for business leaders, IT pros, and anyone obsessed with how connectivity shapes the modern enterprise. Listen and explores what happens beyond the internet connection—where technology, resilience, and real-world business needs intersect. In each episode, we speak with industry experts, innovators, and practitioners who are pushing the boundaries of cloud connectivity, network performance, and digital infrastructure. From hybrid work to SD-WAN, from customer ...
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Mastering Positioning & Messaging in the Age of AI with Lori Stout, CMO of Bigleaf Networks
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25:50📝 Episode Description In this episode of Performance Delivered – Insider Secrets for Digital Marketing Success, host Steffen Horst is joined by Lori Stout, CMO of Bigleaf Networks. Lori shares how marketers can blend AI-driven insights with customer feedback loops to sharpen positioning and messaging in a fast-changing landscape. From leveraging ad…
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The Modern CMO Challenge with Karl Van den Bergh
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29:21In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst explores the evolving challenges of the CMO role with Karl Van den Bergh, Chief Marketing Officer at Illumio. Karl shares insights from his 25+ year career leading marketing, product, and GM roles across startups and billion-dollar tech compa…
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Michael Pittman: Beyond the Bargain—Building Wireless‑First Value That Lasts | Go Beyond the Connection Episode 21
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29:34The cheapest network isn’t the smartest choice. In this episode, Michael Pittman — CEO and Founder of Connected Solutions Group (CSG) — explains how to break out of the race to the bottom and invest in connectivity that actually moves the business forward. Michael leads CSG, a Verizon co‑sell partner known for turning “just connectivity” into outco…
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The Future Is Manual? How AI Is Redefining Paid Search Strategy (Part 2)
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33:22In part two of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst continues his conversation with marketing experts Navah Hopkins (Microsoft) and Shawn Walker (Symphonic Digital) on how AI is transforming paid search strategy. They dive into: When to use AI vs. manual campaign management How to differentiate yo…
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Paul Davis on Why CTOs Must Balance Execution, Strategy, and Failing Forward | Go Beyond the Connection
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27:02When technology is moving faster than training programs and AI is rewriting job descriptions, how do leaders keep teams aligned, resilient, and ready for what’s next? Paul Davis, Field CTO at NetApp, has spent his career at the intersection of systems, strategy, and human problem-solving—from rebuilding the Pentagon’s infrastructure after 9/11 to g…
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The Future Is Manual? How AI Is Redefining Paid Search Strategy (Part 1)
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30:58AI is everywhere—predictive bidding, dynamic creative, campaign forecasting—but is it really replacing human strategy, or just enhancing it? In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst is joined by two industry leaders: Navah Hopkins, a seasoned strategist now at Microsoft, and Shawn W…
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Kurt Uhlir on How AI Is Reshaping Marketing Teams
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30:04In this episode of Performance Delivered, host Steffen Horst sits down with Kurt Uhlir, CMO at EZ Home Search and a veteran of more than 80 funding rounds and exits, to explore how AI is redefining modern marketing teams. From cutting down content production costs to empowering leaders to be more hands-on, Kurt shares how AI isn’t replacing talent—…
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The Roadmap to Transforming IT from a Cost Center into a Growth Enabler with Kurt Shriner | Go Beyond The Connection
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29:31What does it take to reposition IT as a driver of revenue—not just a responder to outages? Kurt Shriner, Vice President of IT Infrastructure Management at Capital Bank, has spent nearly two decades in technology leadership. But it’s his background in psychology and live events that shapes his leadership style today. In this episode of Go Beyond the…
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The End of SEO as We Know It? Rethinking Metrics in the Age of AI
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27:55Are your SEO metrics stuck in the past? In part two of our AI + SEO series, guest host Ximena Cordon (Head of Marketing at Symphonic Digital) is joined once again by Lindsie Nelson (Head of SEO at Symphonic) and Andreas Voniatis (Founder of Artios) to challenge the way we think about measuring SEO success in an AI-powered world. With the rise of ze…
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How Jon Manes Uses IT Strategy to Grow Restaurant Revenue | Go Beyond the Connection Episode 18
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27:52What if your IT department wasn’t just a support desk—but a driver of revenue, reputation, and resilience? In this episode of Go Beyond the Connection, Jon Manes, Vice President of Information Technology at Mambo Seafood Restaurants, shares how he transformed IT into a revenue partner by building support systems that treat frontline staff like inte…
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How to Measure Marketing Effectiveness and Align on KPIs with Grant Johnson
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25:45Grant Johnson on How to Measure Marketing Effectiveness and Align on KPIs Episode of Performance Delivered – Insider Secrets for Digital Marketing Success In this episode, Steffen Horst chats with Grant Johnson, Chief Marketing Officer at Chief Outsiders, about how companies—especially mid-market B2B SaaS brands—can better define, measure, and opti…
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Mission Meets Market: How Customer Understanding Drives Strategic SaaS Marketing with Elizabeth Eberle
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22:41
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22:41In this episode of Performance Delivered, Steffen Horst is joined by Elizabeth Eberle, SVP of Marketing at Spoiler Alert—a CPG tech company helping brands turn excess inventory into revenue. Elizabeth shares how understanding your customer at a deeper level can transform not only your messaging, but your product and go-to-market strategy. Whether y…
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Why Wireless-First Networks Power the World’s Busiest Airport with Chris Crist | Go Beyond the Connection Episode 17
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31:04When your infrastructure can’t expand any further, you don’t just add hardware—you rethink everything. Chris Crist, Chief Information Officer at Hartsfield-Jackson Atlanta International Airport, joins Go Beyond the Connection to explain how a wireless-first strategy became the foundation for nonstop operations at the world’s busiest airport. With o…
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Jordan Liebman on Cross-Functional Collaboration in Tech That Drives Growth | Go Beyond the Connection ep.16
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29:14What’s the hidden cost of internal misalignment in tech companies? According to Jordan Liebman, it’s not just friction—it’s lost growth, missed customer outcomes, and a lack of clarity across the business. In this episode of Go Beyond the Connection, Jordan—a marketing executive with leadership roles at Verizon, BlueJeans, and Konica Minolta—shares…
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Legacy Brands: How to Conquer New Markets with Daphne Johnson
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26:30In this episode of Performance Delivered, Steffen Horst speaks with Daphne Johnson, CEO and Growth Advisor at Daphne, about how legacy brands can successfully conquer new markets. Daphne shares her extensive experience working with Fortune 100 brands like Verizon, American Express, and Yahoo, and discusses foundational strategies such as understand…
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Cal Krome on Scaling Remote IT Teams with Trust and Automation | Go Beyond the Connection
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26:47What does it take to keep a fully remote company running smoothly—at scale? Cal Krome, Head of IT at Calm, joins Go Beyond the Connection to share his approach to building trust, deploying cloud-first systems, and designing IT processes that actually help people. With a background that spans everything from solo IT support to launching 40+ global o…
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Ajay Malik on AI-Powered Wireless Networking and the Future of Autonomy | Go Beyond The Connection, ep 14
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33:05When it comes to network strategy, Ajay Malik doesn’t just follow trends—he helps define them. With a background spanning Wi-Fi Alliance, Google, Cisco, and more, Ajay brings unmatched expertise to the intersection of wireless networking and AI. As CEO of StudioX, he’s advising organizations across industries on how to build more resilient, intelli…
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Beyond the First Click: Janet Jaiswal on Building Lasting Customer Engagement with AI and Personalization
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27:25In this episode of Performance Delivered, host Steffen Horst welcomes Janet Jaiswal, Global VP of Marketing at BlueShift, to unpack what it truly takes to engage customers in today’s competitive B2B SaaS market. With a wealth of experience in senior marketing roles, Janet dives into the strategies that move the needle—from the first interaction to …
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Javed Ikbal on Why Executive Alignment Is the Key to Cybersecurity Resilience | Go Beyond The Connection
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28:13Cybersecurity isn’t just about technology—it’s about leadership. In this episode of Go Beyond the Connection, Javed Ikbal breaks down how misalignment at the executive level weakens even the most well-funded cybersecurity programs. Drawing on decades of experience in security leadership, Javed explains why CISOs must stop speaking in technical term…
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AI vs Search: What Happened (and What Comes Next)
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38:20In this episode of Performance Delivered, Steffen Horst sits down with Lindsie Nelson and Andreas Voniatis to explore how AI is reshaping the way people discover information—and what it means for marketers. They break down the real impact of AI on search behavior, why users are shifting from keywords to conversations, and which industries are feeli…
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Hamed Mazrouei on Building Fault-Tolerant, Highly Available Network Infrastructure | Go Beyond the Connection Episode 12
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29:19What does it take to design a network that won’t go down—even when something breaks? In this episode, Milagro CEO Hamed Mazrouei shares how he built the HAFT platform to deliver fault-tolerant, high-availability infrastructure across multiple business locations, even on a budget. Key Learnings: Design for every failure point Scale HA with Bigleaf S…
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Why CIOs Need a Seat at the Table – Julie Dearinger-Smith | Go Beyond the Connection Podcast
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28:02When healthcare systems fail, lives are on the line. That’s why CIOs can’t just be operational—they must lead. In this episode of Go Beyond the Connection, Julie Dearinger-Smith, Founder & CEO at Contingency Health Solutions, discusses how CIO leadership in healthcare resilience is reshaping patient safety, business continuity, and cross-functional…
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The Pros and Cons of C-Suite Input on Data and Network Architecture with Rob Huffstedtler | Go Beyond the Connection Podcast Episode 10
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24:41Is your C-Suite helping or hindering your data strategy? Rob Huffstedtler, Global Head of Solutions Architecture at Sitecore, brings decades of cross-functional experience to this question—and the answer isn’t always obvious. In Episode 11 of Go Beyond the Connection, Rob explains why aligning executive leadership with technical goals is the differ…
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A CISO’s Perspective: Aligning Cybersecurity with Business Strategy with Dean Sapp | Go Beyond the Connection Podcast
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31:34Dean Sapp, Chief Information Security Officer at Filevine, explains why cybersecurity is more than just a cost center. He explores the financial risks of data breaches, revealing how swiftly companies can lose customers. He shows that business-minded security leaders need both technical skills and commercial acumen. He offers insights on leveraging…
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Knowing When to Start Over with Scott Reid | Go Beyond The Connection Podcast
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25:42Scott Reid, National Vice President of Technology Strategy and Sales at Radiology Partners, dives into why hitting the reset button is sometimes the smartest move. From lessons learned on championship teams to leading successful business strategies, Scott shares how continuous reevaluation and embracing change drive real growth. “You'll know it's t…
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A Wireless First Future: Competitive Advantage Through Seamless Connectivity with Gary Trobaugh | Go Beyond the Connection episode 7
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22:55Gary Trobaugh, Director of Information Technology at Life Flight Network, explores the pivotal role of a wireless-first approach in modern network infrastructure. He highlights how quick setup, mobility, and satellite connectivity create competitive advantages. He underscores the importance of securing sensitive data—especially in life-critical ind…
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How Important Are Partners to Our Internal Success? with Shawn Tinsley
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22:55Shawn Tinsley, Senior Director of IT at Dell Technologies, explores the significance of external partnerships in expanding organizational capabilities. He explains how bridging academic approaches with practical solutions can elevate any entity’s decision-making. He highlights that technology alone can’t guarantee success without inclusive collabor…
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How Connectivity Shapes Remote Work and Customer Experience with Sampo Parkkinen
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25:11Sampo Parkkinen, CEO of Revieve, discusses the rising importance of connectivity in today’s remote work landscape. He explains how AI transforms customer experiences across online, in-app, and in-store channels. Emphasizing robust network infrastructure and cloud solutions, he advocates for innovation that drives customer engagement and enterprise …
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The Tech Vision of the Future: Simple, Secure, and Stable with Jim Grassman
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23:20-- Visit Go Beyond The Connection website for more information Interview Guest: Jim Grassman, Vice President of Technology at Homes for Heroes Find them on LinkedInBy Bigleaf Networks
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Future-Proof Networks: Embrace Wireless While Guarding Critical Data with Eric Cole
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31:05Eric Cole, Founder and CEO at Secure Anchor Consulting, explores critical challenges around data security in a connected world. He highlights how many of us lose track of our digital assets when relying on cloud storage and wireless networks. He demonstrates the risks of neglected security controls, particularly as we scale operations. He offers pr…
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How to Overcome Challenges and Seize Opportunities in Construction Technology with Adam Krob
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28:58Adam Krob, Director of Information Technology at Field Audit, and Process Improvement at Boh Bros. Construction Co., LLC, explains how he became passionate about file and print networks in 1989. He shares why the German language remains a significant personal interest. Adam dives into pressing issues around connectivity, data management, and fiber …
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Embracing Wireless First: The Future of Network Infrastructure with Dave Idle
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25:10Dave Idle, Senior Vice President and Chief Product Officer at Bigleaf Networks, explores the evolution of wireless internet infrastructure and its impact on small to medium-sized businesses. He discusses the shift from traditional wireline networks to advanced wireless systems driven by 5G technology. The conversation highlights intelligent routing…
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Scaling Global Marketing with Colin Clark, Global CMO at Dunlop Protective Footwear
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25:06In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst talks with Colin Clark, Global CMO at Dunlop Protective Footwear. Colin shares his journey from working with brands like the Chicago Cubs and Under Armour to scaling Dunlop’s marketing initiatives globally. He discusses the unique challenges …
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Moving Your Brand Out of the Friend Zone: Strategies for Deeper Consumer Connections with Doug Zarkin
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25:49In this episode, Doug Zarkin shares insights on how brands can deepen their relationship with consumers, moving beyond mere friendship to foster true brand love. He discusses the importance of human empathy in customer service, the brand value equation, and the significance of storytelling in marketing. Doug emphasizes the need for consistency in c…
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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 3)
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29:17Title: Insider Secrets for Digital Marketing Success Part 3 In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares …
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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 2)
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30:20Title: Insider Secrets for Digital Marketing Success Part 2 In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service…
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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 1)
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33:48Show Notes: In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven …
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Digital Marketing Success: Interfunctional Coordination with Dawn Muller, CMO at Vitech
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24:13In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success. Dawn shares her marketing journey, extensive experience in B2B marketing within the tech and professional services sectors, and her position at Vitech. The conversa…
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How to Maximize Your Marketing ROI with Peter Mahoney, CMO at GoTo
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28:30In this episode of Performance Delivered, Steffen Horst sits down with Peter Mahoney, CMO at Goto, to explore the intricacies of marketing investments. Peter shares his expert tips on how to determine the right amount to spend on growth and how to prove it’s worth the investment. From understanding essential metrics and the hidden costs of customer…
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Asaf Wolff | Unlock Higher Education: A New Digital Approach
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25:22In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world’s first nonprofit…
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David Stark | Transforming Marketing: AI Meets Human Ingenuity
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27:15In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift. In this…
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Dhiraj Kumar | Mastering the Art of the Challenger Brand
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28:40Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again. In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2…
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Chris Arden | Transform Your Marketing With AI
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21:35Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined. In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market str…
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Benjamin Brown | Overcoming AI Integration Challenges in Business
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29:33Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines? In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype. Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generati…
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Dan Malgran | Building Marketing from Scratch
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29:09Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives. Welcome to today’s episode, where we explore …
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David Howard | Boost Your Agency's Growth with AI-Enabled Strategies
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27:59In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth. David brings years of experience in pionee…
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Rewind - Sean Simon | Drive Performance with Zero and First Party Data
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26:36Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of th…
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Rewind - Daniel Salcedo | How to Use UGC to Actually Drive Sales
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29:07Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to gi…
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Rewind - John Harlow | Marketing Strategies for Maximum Conversions
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29:27Does your marketing work? Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? And how can you sync your marketing with your financial model? John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships. Listen to l…
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Rewind - Jim Davis | How Consumer Behavior Can Influence Your Strategies
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34:58Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize advertising efficiency… Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase beh…
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