Host

Stacy Braga, Copywriter + Copy Coach

About the Host

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description

You’ve got the tools. You’ve got the templates. Maybe you’ve even got a ChatGPT bestie and an idea bank full of post prompts—but your content still isn’t hitting. In this episode, Stacy breaks down why your content might feel disconnected or generic (even when you’re technically “doing everything right”) and how to build a clear, anchored message that actually builds trust and drives conversions.

If content creation is feeling like a slog or your messaging has started to blur into everyone else’s, this one’s for you.

Episode Highlights

• 00:00 — What June’s episodes are all about
• 01:35 — Why tools and templates can’t fix unclear messaging
• 03:58 — What it really means when your content sounds generic
• 06:12 — The role of anchoring and storytelling in your message
• 09:15 — A homepage example that shows what not to do
• 11:02 — The puzzle analogy: how content works together
• 13:20 — Four types of buyers and how to message to each
• 15:02 — Why messaging is never “done” and how to adapt with your business

Resources Mentioned

• Copy Classroom — for monthly copy reviews, messaging strategy, and access to the “Know What to Say When You Show Up” training
• The Cozypreneur Email List — get free resources and exclusive pop-ups delivered to your inbox

Connect with Stacy

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

Podcast Credits

• Edited by: Chelsea Koenigsknecht, KC Virtual | @KC_Virtual
• Music by: teodholina – Pixabay