Host: Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

In this solo episode of Cozypreneur, Stacy breaks down the myth that showing up on every platform, every day, is the only way to grow your business. Spoiler: It’s not. If you’ve ever felt like you're constantly posting but not seeing results, this episode will help you shift from performative consistency to strategic messaging that actually moves the needle.

This is part two in a five-part series on crafting messaging that connects and converts—without burnout.

Episode Highlights:

• 00:00 — The pressure to show up everywhere
• 01:45 — Why showing up without strategy doesn’t work
• 04:30 — When consistency becomes performative
• 07:25 — The truth about content creators vs. business owners
• 09:10 — Social media breaks, boundaries, and creativity
• 11:22 — The difference between storytelling and oversharing
• 12:35 — A peek at next week's episode on the messaging framework

• Want to watch the free training Know What to Say When You Show Up? Access it inside Copy Classroom

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

• Edited by: Chelsea Koenigsknecht of KC Virtual — @KC_Virtual
• Music by: teodholina — Pixabay