What if your marketing didn’t feel heavy, overwhelming, or like a never-ending grind?

What if it actually brought you joy while still growing your business and fueling profits?

In this episode, I sit down with M. Shannon Hernandez, messaging and email marketing strategist and founder of the Joyful Business Revolution. Shannon is passionate about helping established business owners with big missions and big hearts create businesses filled with joy, fulfillment, and alignment.

She shares why visibility alone won’t drive sales, how to shift from “churn and burn” content to resonant messaging, and the six-part Profit-Driven Messaging Ecosystem that creates lasting client connections.

We also dive into mission-driven content, the power of repetition, and why joy is not optional, it’s a business advantage you don’t want to miss.

At the end of the day, this isn’t about doing more, it’s about doing what matters, on purpose, and most importantly with joy. When your message resonates, your mission is clear, and your content covers all six parts of the Profit-Driven Messaging Ecosystem, marketing stops feeling like a grind and starts working like a flywheel.

Key Takeaways:

• Your brand is reputation: It’s not your logo or colors, it’s what people say about you when you’re not in the room.
• More content isn’t the answer: Without resonance, posting more only burns time and energy.
• What’s in it for me?: Every piece of messaging should answer this client question.
• Possibility sells too: Buyers are motivated not just by pain points, but also by desires and possibilities.
• Joy is strategic: Marketing that comes from joy and alignment attracts the right clients and fuels sustainable growth.
• Mission drives community: People will always buy your why before your what so ensure you repeat it.
• Repetition is necessary: It can take 20–30 touchpoints before your message starts to stick.
• Be bold: Share your stance, challenge outdated beliefs, and let clients self-select in or out.
• Don’t skip direct offers: Clients can’t buy if you don’t ask, clear invitations are part of a healthy ecosystem.

About Shannon:

M. Shannon Hernandez is a Messaging & Email Marketing Strategist and the Founder of Joyful Business Revolution™. She has a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Shannon and her team specialize in organic marketing strategies that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose–while prioritizing fulfillment, intention, and joy. Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Beyond consulting and speaking, Shannon spreads joy and actively funds projects that create positive global impact.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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