In the final episode of our Legendary Business: From Rats to Riche$ series, we meet Charlotte Rat. The tentative rat who tries everything but never commits long enough to see results. Charlotte is enthusiastic and always chasing the “next big thing,” but her constant starting and stopping keeps her business stuck at zero.

This episode unpacks why TRY is the three-letter word killing momentum, and how to replace it with Planning, Follow-Through, and Consistency (the PFC formula). I also share the flywheel concept from Good to Great; a powerful reminder that success comes from repeated effort that builds its own momentum over time.

Charlotte Rat is relatable because we’ve all been there. But when she’s running your business, traction stalls.

The good news? With awareness, commitment, and consistency, you can kick Charlotte to the curb and finally create lasting momentum.

Key Takeaways:

Shiny object trap: Constantly starting new tactics resets your momentum to zero.

PFC formula: Plan it, follow through, and stay consistent every week.

Ban the word “try”: Commit fully or don’t start; “TRY” keeps you tentative.

Evaluate before you pivot: Cut what truly underperforms; add new tactics intentionally.

Systems save sanity: Document steps so consistency becomes easy (and recoverable if you are unavailable).

Do one thing deeply: As Ivan Misner says; one thing 6,000 times beats 6,000 things once.

Awareness wins: Notice when “Charlotte” shows up and course-correct quickly.

Measure momentum: Track leading indicators (outputs) and lagging results (outcomes).

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

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https://www.linkedin.com/in/sharongalluzzo/

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