“I’ve never needed a lawyer before. Why do I even need one for this case? I haven’t broken any bones.”

For most intake reps, that question creates hesitation. But hesitation loses cases.

In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why intake isn’t about collecting data—it’s about competition. If your team doesn’t adopt the mindset that every call is the race, you’ll lose clients to firms that do.

What You’ll Learn:

🔹How to anticipate PI client objections before they’re asked

🔹Why nervous, first-time claimants need reassurance, not scripts

🔹How to treat every intake call like the one shot it is

🔹Why decisions must come in minutes, not hours

🎧 Every call matters. Listen now and learn how to make sure your firm wins the first conversation.

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Website: intakeplaybook.com

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