Have you ever felt a divine nudge? Or maybe a full-on nudge that pushed you toward a life you didn’t plan for? In this episode, I’m talking with the incredible interior designer Beth Diana Smith, who made the courageous leap from a successful career in corporate finance to founding her own celebrated design firm.

Beth shares the story of how she went from being the kid who organized her toybox and dreamed of becoming an accountant to a leading voice in contemporary design, known for her bold, eclectic, and maximalist style. We get into the pivotal moment of peace that led her to leave her stressful corporate job and how the skills she honed with spreadsheets and budgets became the secret weapon for her creative business. This is a candid conversation about listening to the signs, redefining your path, and the magic that happens when a client points out your signature style before you’ve even seen it yourself.

00:00 - From Aspiring Accountant to Acclaimed Designer

06:56 - Juggling Two Worlds: The Hustle of Corporate Life and Design School

12:50 - The Divine Slap: Finding Peace and the Courage to Quit

18:40 - Building a Business: First Clients and Finding Momentum

22:15 - Discovering a Signature Style by Accident

28:08 - The Psychology of Design: Creating for a Client’s Future Self

34:20 - How Corporate Skills Shape a Creative Business

38:30 - On Pride, Passion, and Finding the Right Collaborators

https://youtu.be/JJ9aqXU1J74?si=2bPo8ZEwIQTFpEcv

Follow Beth on Instagram: https://www.instagram.com/bethdianasmith

Beth’s Website: https://www.bethdianasmith.com/

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This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa.

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