The This is How We Create podcast digs deeper into the creative life of contemporary artists of color. Discover what feeds their creativity and how they found (or are finding) their artistic voice. Through these intimate and candid conversations, you will gain insights into the lives of creative professionals of color that are hard to find anywhere else.
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Every leader has a story to tell. Join The SAFE Leader with Mark McBride-Wright as we uncover the diversity story behind leading figures championing change to make our world a better place. Hear from business leaders, academics, entrepreneurs, and agents of change as they share their journeys of innovation, resilience and transformation. Together, we explore how they embrace the principles of Sharing, Acting, Feeling, and Empowering to create safer, more inclusive environments for everyone.
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132. The Creative's Guide to Sales Without Being Icky - Martine Severin
31:18
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31:18Do you feel uncomfortable with the sales process as a creative? In this candid mini-episode, Martine Severin tackles the topic many creatives dread: sales. Martine breaks down practical strategies for artists to sell their work authentically without feeling like "used car salesperson." Chapters 00:00 Introduction to Creative Life 00:23 The Visibili…
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E018: Engineering Fire Safety for Everyone with Mark McBride-Wright and Benjamin Ralph
55:55
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55:55In this episode of The Safe Leader Podcast, Mark McBride-Wright sits down with Benjamin Ralph, Director at Hollis and a leading voice in building safety and fire engineering. From setting fires in the fields of North Devon as a child (for science!) to influencing national building safety policy, Ben shares his deeply personal and professional journ…
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131. How to Write a Screenplay - Shannan E. Johnson (2022)
55:45
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55:45Have you ever wondered how a movie gets made? Or better yet, where do the ideas from movies come from? And if you have your sight on making a short film, wouldn't it be great if someone helped you buff your idea and make the end product simply spectacular? Shannan E. Johnson is that someone! As a former creative executive at NBCU/The Syfy Channel, …
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E017: Building Trust in High Risk Environments with Mark McBride-Wright and Mark Wilson
48:19
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48:19In this powerful episode of The Safe Leader Podcast, Mark McBride-Wright sits down with Mark Wilson, HSE and Operations Director at Offshore Energies UK, for an honest and inspiring conversation on leadership, wellbeing, and the ripple effect of positive change. From giving up alcohol and caffeine to rising through the military ranks, from private …
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130. Stop Waiting, Start Creating- Lessons from an Unexpected Practice - Martine Severin
9:53
9:53
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9:53In this mini-episode, we explore the unexpected parallel between toe yoga and creative practice. Through her personal experience with a daily exercises, our host, Martine Severin, reveals how small, consistent efforts lead to remarkable changes over time – both in physical flexibility and creative mastery. Martine challenges the myth of natural tal…
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129. Honoring Everyday People Through Your Art - Rhonda K. Brown (2020)
51:20
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51:20We welcome fine art painter Rhonda K Brown, whose artistic story is deeply intertwined with a remarkable family legacy in the art world. Join us as Rhonda pulls back the curtain on her creative journey - from the influential gallery environment of her youth to her eventual return to painting after exploring other paths. How did growing up surrounde…
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128. Crafting Your Artist Statement: A Comprehensive Guide - Martine Severin
17:13
17:13
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17:13In this essential episode, host Martine Severin draws from her experience creating an artist statement for Scope Miami to provide a practical roadmap for artists struggling with this crucial professional document. From understanding your audience to finding your authentic voice, this episode breaks down the process into manageable steps that will h…
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E016: Pioneering the Future of Safety Engineering with Mark McBride-Wright and Simon Burwood
44:26
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44:26In this episode of The SAFE Leader, Mark McBride-Wright speaks with Simon Burwood, Partner at ERM and co-founder of Engineering Safety Consultants. From taking apart his mum’s iron as a curious child to leading cutting-edge safety work across biosafety, renewables, and AI, Simon shares the pivotal moments that shaped his career. He reflects on the …
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127. The Principle Can Make Your Unstoppable As an Artist - Tobi Shinobi
33:03
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33:03This week on This Is How We Create: Award-winning photographer Tobi Shinobi reveals his fascinating journey from courtroom to camera lens. Discover the unique productivity framework that transformed his creative process and catapulted his career to global recognition. Episode Highlights The Name: How a playground nickname evolved into one of photog…
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126. Navigating Doubt and Resilience - Martine Severin
13:18
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13:18Have you ever committed to creating even when you didn't believe in yourself? In this mini-episode of 'This Is How We Create,' Martine Severin explores the quiet yet persistent power that drives artists to create even when faced with doubt, external pressures, and self-criticism. She shares a profound revelation from a cinematographer who admitted …
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E015: Standards in Action with Mark McBride-Wright and Martin Cottam
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54:40In this episode, Mark McBride-Wright is joined by Martin Cottam, Chair of ISO Technical Committee 283, for an in-depth conversation on how international standards can drive cultural change in workplace health and safety. With a career spanning over four decades in nuclear, marine, oil and gas, and major hazard industries, Martin shares how he trans…
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125. How To Market Yourself and Your Artwork – Courtney Minor (2024)
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20:21Struggling to get your art in front of the right people? Then this episode is your roadmap. Join multidisciplinary artist Courtney Minor on "This Is How We Create" as she unveils the emotional underpinnings of her creative journey—from finding fresh inspiration in Vietnam to transforming personal therapy into powerful art. Courtney doesn't just ins…
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124. Why 'Maybe' is Holding You Back (And How to Fix It) - Martine Severin
10:22
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10:22Ever find yourself stuck in decision limbo, saying "maybe" to opportunities that deep down you know aren't right for you? In this episode of "This is How We Create," Martine Severin unpacks her game-changing "Waffle Rule," a powerful framework that will transform how you make decisions in your creative career and beyond. You'll discover: Why indeci…
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E014: STEM Belongs to Everyone with Mark McBride-Wright and Séverine Trouillet
53:29
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53:29In this episode of The SAFE Leader Podcast, Mark McBride-Wright is joined by Séverine Trouillet, CEO of STEM Learning—the UK’s largest provider of STEM education and careers support. With a powerful blend of personal insight and sector expertise, Séverine shares what drives her mission to widen participation in STEM, especially for underrepresented…
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123. The Power of Creative Community - Ankita Das
41:46
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41:46What happens when a medical student abandons her stethoscope for a camera, moves to a foreign country where she knows no one, and transforms an abandoned garage into a thriving art collective? In this episode, we explore the multifaceted world of communication designer and photographer Ankita Das, whose work transcends traditional medium boundaries…
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122. Attention Residue: What's Draining Your Creativity - Martine Severin
12:12
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12:12In this mini-episode, we dive into something we ALL struggle with as creatives - the hidden cost of context switching. Ever feel like you've run a mental marathon without actually finishing anything substantial? Turns out there's a name for that overwhelmed feeling: attention residue. Martine shares her personal struggles with toggling between crea…
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E013: From Farm to Factory and Bold Decisions with Mark McBride-Wright and Emma Knowles
57:35
57:35
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57:35What happens when a childhood on a dairy farm fuels a career in engineering leadership? In this episode, we dive into an inspiring journey of challenging expectations, making bold career leaps, and driving change in manufacturing. Emma Knowles shares how a background in agriculture shaped her approach to problem-solving, why she took on a £26M fact…
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121. How to Develop a Unique Artistic Voice - Kianne Patrice Hutchinson
48:01
48:01
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48:01THIS IS HOW WE CREATE PODCAST WORKFLOW Episode Number: 121 Guest Name: Kianne Patrice Hutchinson Title: 121. How to Develop a Unique Artistic Voice - Kianne Patrice Hutchinson Description: Learn how digital artist Kianne Patrice Hutchinson balances pharmacy and art, blending vibrant textures, augmented reality, and AI. She reflects on her journey f…
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E012: Breaking Barriers and Taking Risks in Engineering with Mark McBride-Wright and Dame Dawn Childs
44:42
44:42
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44:42Dame Dawn Childs shares her inspiring engineering journey, from joining the Royal Air Force for sponsored education to leading transformative roles at Gatwick Airport, Merlin Entertainments, and National Grid. She now heads Pure Data Centres Group, building sustainable hyperscale data centres. Dame Dawn Childs discusses the importance of inclusion …
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120. The Digital Toolkit Behind Our Podcast - Martine Severin
14:48
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14:48In this episode, we pulls back the curtain on our creative process, revealing the digital ecosystem that brings the podcast interviews to life. If you've ever felt intimidated by the technical side of podcasting, tune in to discover a your new favorite tool. Chapters: 00:00 Introduction to the Creative Journey 00:27 Behind the Scenes of Podcasting …
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119. The Truth About Design Careers No One Will Tell You: Kyra Wells' Radical Approach to Creative Confidence
39:33
39:33
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39:33We chat with Kyra Wells, a graphic designer and advocate for creative community and mentorship. She reflects on her path from a young artist to her role at American Greetings and leadership at AIGA Cleveland. Kyra explores the role of playfulness in design, supporting emerging creatives, and her course, You Are Not an Imposter, which helps designer…
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E011: The Hidden Hazards of Work and the Future of Psychological Safety with Mark McBride-Wright and Dr. I. David Daniels
54:38
54:38
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54:38Dr. I. David Daniels shares his journey from a career in the Fire Rescue Service to becoming a leader in occupational health and safety, with a focus on psychological safety and psychosocial hazard mitigation. He discusses the challenges he faced witnessing the loss of colleagues, the lack of diversity and inclusion in the industry, and the need to…
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118. The Guilt-Free Approach to Those Goals You Haven't Touched - Martine Severin
6:53
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6:53In this mini episode, we reflect on our progress with the creative goals you set at the beginning of the year. We discuss the common challenges of procrastination and hesitation while offering practical strategies to overcome these barriers and reconnect with creative intentions. Key Points Take time to honestly assess your progress on goals set ea…
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E010: From Spice Girl Dreams to Engineering Leadership with Mark McBride-Wright and Kirstie Langan
58:07
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58:07This podcast features an engaging conversation between Mark McBride-Wright and Kirstie Langan, the Global Business Development Director at PDI. Kirstie shares her impressive career journey, from her early aspirations to work in the energy sector after a work experience at BP, to her transition into offshore roles and eventual leadership positions. …
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117. Decolonizing Design: A Pacific Islander's Guide to Authentic Creative Practice - Ube Urban
49:28
49:28
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49:28In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach. Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island …
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116. How One Black Artist Turned Intuition into a 90-Year Career - Martine Severin
8:27
8:27
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8:27What if the biggest creative breakthroughs come from breaking your own rules? In this Black History Month mini-episode, we explore the remarkable artistic journey of 97-year-old sculptor and painter Lillian Thomas Burwell, whose creative evolution spans nearly a century of American history. Episode Highlights: Growing up during the Great Depression…
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E009: From Accidental Beginnings to Industry Impact with Mark McBride-Wright and David Jamieson
52:20
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52:20David Jamieson, founder of Salus Technical, discusses his journey into process safety engineering, the challenges of starting a business during the pandemic, and the importance of integrating psychological safety and cultural elements into technical safety work. He shares insights on the tools and techniques used at Salus, the role of AI in process…
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115. Replace I with We': Inside the Creative Director's Guide to Winning Client Pitches - Ashley Bozeman
44:12
44:12
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44:12Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collabor…
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E008: Breaking Barriers and Building Careers with Mark McBride-Wright and Sally Walters
57:09
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57:09This podcast features an in-depth conversation between Mark McBride-Wright and Sally Walters, a civil and structural engineer with over 22 years of experience in the water industry. They discuss Sally's journey into engineering, the importance of mentorship and community building, the challenges and opportunities in the water sector, the need to ad…
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114. How a Black Woman's Living Room Became a Cultural Revolution - Martine Severin
5:25
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5:25This week on our Mini Episode of This Is How We Create, we unpack the revolutionary story of Dr. Margaret Burroughs, who transformed her first-floor living room into the DuSable Museum—one of America's most significant institutions of African American history. This episode explores how creating the spaces we need can spark cultural movements that r…
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113. High Stakes Success: How Setting Boundaries Transformed This Artist's Career (and Life) - Mojo Reed, II
17:44
17:44
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17:44Want to know the real secret to turning your biggest fear into your greatest success? Today's episode covers the intersection of faith, fear, and artistry. In our conversation, Mojo shared something that stopped me in my tracks – his relationship with heights, a fear he hasn't so much conquered as befriended. IN THIS EPISODE YOU'LL LEARN: A counter…
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112. Shadow and Light: How Roy DeCarava Captured Black Joy in 1950s Harlem - Martine Severin
8:43
8:43
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8:43In this special mini-episode, we explore the extraordinary legacy of Roy DeCarava (1919-2009), one of the most influential photographers of the 20th century. From the streets of Harlem to the stages where jazz giants performed, DeCarava revolutionized how we see through photography, especially in his groundbreaking representation of Black life and …
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E007: Rethinking Safety, Leadership, and Workplace Culture with Mark McBride-Wright and Andy Webster
59:17
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59:17This podcast features a conversation between Mark McBride-Wright and Andy Webster, a Digital Director at KBR and Gallup Certified Strength Coach. They discuss Andy's career journey in the energy sector, including his work developing a successful safety strategy at Shell. The conversation explores the importance of storytelling and emotional connect…
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111. The Art of Seeing: From Street Photography to the Smithsonian - Adrian Walker
50:26
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50:26This week's episode reminds us why authenticity is essential to artistic vision. Martine sits down with Adrian Octavius Walker, a mixed-media artist and photographer whose journey from St. Louis to the Smithsonian will inspire you to think differently about your creative path. A note from the content team: In this episode, we discuss grief and the …
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110. The Comfort of Knowing Your Path Isn't Wrong - Martine Severin
9:49
9:49
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9:49This episode unpacks a powerful truth about creativity: your path isn't linear, and that's exactly how it should be. Host Martine Severin breaks down how three groundbreaking artists navigated multiple streams of life while building their creative practice. Elizabeth Catlett: Merged modernist training with accessibility Charles White: Combined Chic…
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E006: Psychological Safety, Workplace Culture, and Thriving Teams with Mark McBride-Wright and Tom Geraghty
56:48
56:48
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56:48This podcast features a conversation between Mark McBride-Wright and Tom Geraghty, the founder and CEO of Psychological Safety Powered by Iterum. Tom shares his background transitioning from an experimentalist in ecological research to becoming a recognised authority on creating safer, high-performing, and more inclusive workplaces. He discusses hi…
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109. A Former Paratrooper's Take on Creativity (And His Secret to Avoiding Burnout) - Chris Charles
55:27
55:27
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55:27In this episode, photographer and U.S. Army veteran Chris Charles shares his remarkable journey from military service to creative entrepreneurship. His story is a masterclass in reinvention, resilience, and the unexpected ways our past experiences shape our future success. WHAT YOU'LL LEARN: How military discipline can transform your creative busin…
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108. Create or Doom-scroll? An Artist's Guide to Political Uncertainty - Martine Severin
4:55
4:55
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4:55"Trust Your Art in Troubled Times" - When democracy makes you uncertain, should you create or doom-scroll? Host Martine Severin draws wisdom from Black artists who've turned constitutional tension into enduring work - from Baldwin to Amy Sherald. Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative pr…
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107. A Peek Into the Life of a Book Designer - Kieron Lewis
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35:49Want to hear an honest conversation about what it really takes to build a creative career while staying true to your roots? Today's guest, Kieron Lewis, shares his remarkable journey from a kid in South London to becoming one of the most sought-after editorial designers in publishing. His story will inspire you to embrace change, trust your instinc…
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106. Building Bridges to Your Future Creative Self (Part 3 of 3) - Martine Severin
18:42
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18:42In this episode, host Martine Severin shares her proven 10-year framework for creative reflection that treats your artistic journey with the gentleness it deserves. Through the lens of "creative archaeology," discover how to uncover patterns, celebrate progress, and set meaningful intentions for your creative practice. This episode is part 3 of our…
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E005: Grounded Leadership, Resilience, and the Power of Flight with Mark McBride-Wright and Emma Henderson
55:52
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55:52Emma Henderson shares her inspiring journey from a childhood fascination with flight to becoming one of fewer than 500 female airline captains worldwide. She recounts her path into aviation, flying celebrities and royalty, and founding the global charity Project Wingman to support NHS staff during the pandemic. Now an in-demand speaker and author, …
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105. Finding Success as a Freelance Illustrator: The Power of Creating Art That Heals - Alex Cabal
42:42
42:42
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42:42We sit down with Alex Cabal, a Los Angeles-based illustrator whose vibrant work celebrates cultural identity and diverse representation. From movie posters to YA book covers, Alex shares her journey of finding authentic artistic expression and building a sustainable creative career. Episode Highlights Growing up in a strict household and using art …
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E004: Balancing Leadership, Innovation, and Care with Mark McBride-Wright and Phil Clarke
1:00:31
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1:00:31Embark on a captivating journey with Mark McBride-Wright as he sits down with Phil Clark, the head of health and safety at Care UK, who shares his remarkable career path from the Intelligence Corps to carving a niche in the dynamic world of environmental health and safety, navigating the balance between operational expertise and academic pursuits, …
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E003: Diversity, Safety, and Human Connection in the Workplace with Mark McBride-Wright and Keith Hanlon Smith
54:03
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54:03In this episode, Mark McBride-Wright speaks with Keith Hanlon Smith, the Chief People Officer at the Rail Safety and Standards Board (RSSB) in the UK. Keith shares his unexpected career journey into HR, sparked by a retail restructuring experience. He reflects on the lessons he learned about adapting leadership styles and understanding employee mot…
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104. Building Bridges to Your Future Creative Self (Part 2 of 3) - Martine Severin
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16:55Latest Episode: Building Bridges to Your Future Creative Self (Part 2 of 3) Transform your creative practice through this theatrical three-act exploration. Using insights from "Wicked" and conversations with seasoned artists, learn to identify and bridge the gaps holding you back. This episode offers gentle yet practical guidance for your creative …
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103. How to Build Wealth as an Artist - James Hoston
1:05:18
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1:05:18How do you make a living as an artist while building long-term financial security? Today we're talking with James Hoston, a painter and educator who's taken an unconventional approach to the traditionally unpredictable world of fine art. After working in Jeff Koons' studio and teaching at prestigious institutions, Hoston is charting a path to becom…
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102. How to Find Purpose in Your New Year’s Planning - Martine Severin
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19:51In this episode of 'This Is How We Create', Martine Severin reflects on the creative lives of contemporary artists of color, emphasizing the importance of planning and self-reflection as the new year approaches. She shares personal anecdotes about her journey, the significance of understanding one's purpose, and the need for deep self-exploration t…
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101. ICYMI: How to Challenge Stereotypes Through Art - Candice Tavares
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31:47In cased you missed it, we're replaying our most popular episode of 2024 with Candace Tavares. Candace joins us to talk about how can you unleash your creativity and defy limitations. Candice embraces the rich textures of wood to create powerful works that celebrate Black beauty and shatter negative stereotypes. Her art is a warm embrace, reminding…
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E002: Saving Lives, Building Trust and Simplifying Solutions with Mark McBride-Wright and Liz Bennett
1:07:55
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1:07:55In this episode, Mark McBride-Wright sits down with Liz Bennett, the Director of Safety in Design, to explore the intersection of design, safety, and inclusion. Liz shares her winding career journey and insights into the evolution of construction safety regulations, particularly the pivotal role of the Construction (Design and Management) Regulatio…
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100. How to Built a Thriving Creative Practice Across Cultures - Andrea Pippins
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50:27
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50:27Welcome to our 100th Episode! Cue the confetti! Thank you for being part of our community. In this episode, we’re thrilled to sit down with Andrea Pippins—illustrator, author, and creative powerhouse—as she shares her inspiring journey of self-discovery, growth, and artistic transformation. Andrea opens up about the defining moments that shaped her…
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