In today’s world of AI-generated sameness, how do you cut through the noise and actually make space for your brand? Most B2B entrepreneurs are stuck recycling tactics, chasing trends, and blending in with the competition—without realizing that their unique wisdom is the very thing that could set them apart.

In this episode, JR Lay sits down with Ryan Mitchell, co-founder of Wedge, a company helping modern brands make their own space using brand strategy, content, performance marketing, and custom AI tools. Ryan reveals the real problem behind most failed marketing efforts: a lack of clarity, differentiation, and perspective.

You’ll learn how to use Ryan’s signature framework—The Wedge—to identify the real problem your brand solves, build offers that actually resonate, and clarify your point of view in a way that drives both impact and revenue.