In a world where trust is at an all-time low and marketing funnels no longer work like they used to, how can B2B entrepreneurs grow their business without selling their soul to algorithms?

In this episode of the Level Up Business Podcast, JR Lay sits down with Nick Richtsmeier, Principal at Culture Craft and author of the upcoming book The Damn Rules, to reimagine what marketing could be. Together, they explore how the post-social web has eroded human connection and what it takes to lead, grow, and build trust in a post-trust economy.

Nick brings the heat with a powerful message: The future isn’t about scaling faster—it’s about showing up more human. If you’re tired of performative content, disillusioned by declining ad ROI, or just wondering why your message isn’t landing anymore… this episode will flip your thinking upside down.