On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and multi-location businesses.

With no fluff and all tactics, Ruchi lays out why flat traffic with falling conversions signals an intent mismatch, what really determines visibility in AI overviews, and how multi-location SEO can quickly turn chaotic without a hub-and-spoke approach. She makes a strong case for bringing SEO into product roadmap conversations early, reframing reporting around revenue impact, and using AI as a multiplier — not a miracle.

The thread running through all seven answers: moving from keywords to concepts and making your expertise unavoidable in both search engines and AI systems.

📌 What We Cover

• Why flat traffic plus falling conversions is a red flag, and how to fix intent-page mismatches with CRO elements and micro conversions
• How authority signals and third-party mentions determine visibility in AI overviews, not just keyword counts
• The hub-and-spoke model for multi-location SEO, dynamic templates, and consistent NAP management
• Where AI content adds value — long-tail terms, refreshing outdated articles, and structured templates with human review
• Why SEO should sit in product roadmap meetings before launch, with landing pages and schema ready in advance
• How leadership wants to see SEO reporting framed around pipeline, revenue, and the V.O.L.T. model (Visibility, Outcomes, Leads, Transactions)
• The shift from keywords to entities — building topical clusters, schema markup, and authoritative brand mentions

🔗 Resources

• ResultFirst
• Connect with Ruchi Pardal on LinkedIn

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