Best Resultfirst Podcasts (2026)

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From Layoffs to Leads: Building a Thriving SEO Consulting Practice Today | Ep. 32 33:56

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15d ago33:56

33:56

Market turbulence, SEO layoffs, budgets being slashed, brands tightening up—yet some consultants are building a thriving practice right in the middle of it. On Performance SEO Unpacked, host Ruchi Pardal sits down with Emanuel (Alexandru) Petrescu to ask why this might actually be the best time to plant the tree and bet on yourself as an SEO consul…

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From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux | Ep. 31 29:42

23d ago29:42

29:42

Retail has been in the family, from a lighting store in Dallas, Texas, to Birmingham, Alabama, to fashion retail brands in New York. On Performance SEO Unpacked, Ruchi Pardal and Scott Lux connect that soft spot for retail with digital, agency work, and e-commerce in a world where everything’s changing every day and feels completely upside down rig…

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When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational | Ep. 30 26:03

1M ago26:03

26:03

Performance SEO Unpacked brings together host Ruchi Pardal and Fred Shramovich, who has been in the SEO industry for over 15 years and now manages four different retail brands across fast-moving apparel and lingerie. The conversation starts with how people find and choose stores today when AI assistants are creeping into the buyer journey and long,…

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Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard (with Jenny Waggenheim) | Ep. 29 38:03

2M ago38:03

38:03

Performance SEO Unpacked with Ruchi Pardal brings a real-world case study: a previously successful search program collapses overnight—a 25% drop with 90% of traffic from organic. No splashy trend report—the playbook is patience and the messy work most SEOs avoid. Guest Jenny Waggenheim walks through late 2019 when a massive site with 50-something s…

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Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28 22:37

3M ago22:37

22:37

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First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025 | Ep. 27 6:55

3M ago6:55

6:55

Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal as she explores a seismic shift in e-commerce: OpenAI’s Buy It integration inside ChatGPT. Instead of directing shoppers to websites, users can now browse, compare, and purchase products directly within AI interfaces. This episode unpacks what the update really means for retail and …

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The Hidden Leaks in SEO Budgets: What Your CMS and CDN Aren’t Telling You | Ep. 26 6:01

4M ago6:01

6:01

Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don’t show up on a spreadsheet or monthly report. On Performance SEO Unpacked, host Ruchi Pardal exposes the hidden culprits: CMS limitations, CDN misconfigurations, and bloated tech stacks that quietly hold visibility hostage. Instead of point…

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7 Hard SEO Questions CMOs Are Finally Asking — And What to Do About Them | Ep. 25 7:48

4M ago7:48

7:48

On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and multi-location businesses. With no fluff and all tactics, Ruchi lays out why flat traffic with falling conversions signals an intent mismatch, what real…

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The VOLT Framework: How SEO Visibility Really Drives Revenue | Ep. 24 7:09

4M ago7:09

7:09

Performance SEO Unpacked with Ruchi Pardal explores a simple yet powerful framework for connecting search visibility with real business growth. In this solo episode, Ruchi introduces VOLT — Visibility, Outcomes, Leads, Transactions — a model designed to close the gap between “we are ranking” and “we are growing revenue.” ㅤ She explains why most SEO…

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AI or Not, Authority Wins: Structuring Enterprise Content for Search and Sentiment | Ep. 23 20:28

5M ago20:28

20:28

Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal sits down with Joe Bare to unpack what it really takes to build authority when visibility doesn’t always mean clicks. ㅤ Joe, who has led strategy across industries from travel to…

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What Makes You Mention-Worthy? Winning Search Visibility in an AI-First World | Ep. 22 48:13

5M ago48:13

48:13

In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies. Derek’s deep SEO experience dates back to the early days of the internet, even before the term SEO was coined, giving him a unique perspective on the evolution of search.…

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Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21 15:51

5M ago15:51

15:51

What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered? ㅤ On Performance SEO Unpacked, host Ruchi Pardal is joined by Jennifer Long, Lead SEO Manager at SolarWinds, who brings a radically strategic lens to keyword research. She calls it “off-lab…

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What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20 10:52

5M ago10:52

10:52

Nothing stinks quite like realizing your brand isn’t showing up in Google’s AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo session of Performance SEO Unpacked, host Ruchi Pardal strips away the mystery and lays out why AI engines ignore some brands and how to win back visibility. Drawing on tr…

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Structure for the future: Schema, entities and search impact with Nick Pustay | Ep. 19 23:39

6M ago23:39

23:39

On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Nick Pustay, Head of SEO at Scholastic, to tackle one of the most pressing topics in modern search: schema markup and entity optimization in the age of AI Overviews. With schema evolving from a “nice-to-have” to a “must-have,” Nick offers a real-world look at what it take…

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Search Without Queries: What Copilot, IndexNow, and AI Agents Really Mean for the Future of SEO | Ep. 18 27:28

6M ago27:28

27:28

Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Manager of the Web Data Platform at Microsoft AI, to decode what “search without queries” really means. In this episode, Krishna brea…

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From Product to Page One: How a Data and UX Mindset Accelerates SEO Results (with Neha Khanna from ZipRecruiter) | Ep. 17 23:22

6M ago23:22

23:22

On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha Khanna shares how moving away from technical checklists and toward user-centered problem-solving creates lasting growth. Instead of chasing keywords, she …

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Google’s AI Mode Is Killing the Blue Links—Now What? | Ep. 16 23:37

7M ago23:37

23:37

The world of SEO isn’t just evolving—it’s being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin steps in as guest host to interview Ruchi Pardal, founder of ResultFirst, about one of the most seismic shifts in digital marketing: Google’s move to AI Mode. Forget ranking #1. That blue-link legacy is fading fast as Google transiti…

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How E-Commerce Businesses Can Enhance Product Discoverability in ChatGPT | Ep. 15 4:29

7M ago4:29

4:29

The landscape of product discovery is shifting as AI tools like ChatGPT become a bigger part of how people find and buy online. On Performance SEO Unpacked, host Ruchi Pardal shines a light on how these AI systems are now suggesting products directly, impacting what shoppers see and buy. Instead of relying only on traditional SEO, e-commerce busine…

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The Truth About 404s, Internal Links, and Other SEO Myths with Paul Shapiro from Uber | Ep. 14 21:10

7M ago21:10

21:10

What does it take to move over 100 international websites and deliver hundreds of millions in lifetime value? On Performance SEO Unpacked, host Ruchi Pardal welcomes Paul Shapiro from Uber to share the story behind one of the most ambitious SEO projects in recent memory: Shopify’s ccTLD to subfolder migration. Ruchi and Paul explore the mindset, me…

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Designing for Humans & Machines: How UX, UI & SEO converge in the AI Era | Ep. 13 5:32

8M ago5:32

5:32

Ranking in Google is no longer the final goal—it’s just the starting line. In this solo episode of Performance SEO Unpacked, host Ruchi Pardal reveals how the rise of AI agents like Gemini and ChatGPT is forcing a seismic shift in how enterprise teams approach SEO, UX, and UI. Traditional distinctions between crawling and navigation, keyword strate…

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Why I Use AI for 100% of Our Content—And It Works - Rob Dougherty from Kiteworks : 12 38:42

8M ago38:42

38:42

On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Rob Dougherty to explore a real-world blueprint for AI-driven content success. Rob leads content and SEO at Kiteworks—solo. He shares how he replaced a traditional agency model with a full AI-based production system, scaling from near-zero visibility to conversion-generat…

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Why HubSpot’s Homepage Disappeared—and How They Fixed It with Christina Clark from Hubspot : 11 18:59

8M ago18:59

18:59

Big brands aren’t immune to SEO surprises—just ask Christina Clark from HubSpot. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the unexpected disappearance of HubSpot’s homepage from search results. Christina shares how her team uncovered a deeper issue with Google's understanding of their brand and why technical SEO deman…

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Navigating The Complexities Of Marketplace SEO With James Kelly From TrueCar : 10 29:04

8M ago29:04

29:04

In this episode of Performance SEO Unpacked, host Ruchi Pardal speaks with James Kelly of TrueCar about navigating the complexities of marketplace SEO in the age of artificial intelligence. They explore how marketplace sites differ from traditional ecommerce, the mistakes many SEOs make when using AI, and strategies for future-proofing your marketp…

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How Enterprise SEOs Win With People Skills, Not Just Rankings With Sam Page From InMotion Hosting : 9 19:20

9M ago19:20

19:20

Enterprise SEO is not just about rankings—it’s about scale, trust, and playing the long game. In this episode of Performance SEO Unpacked, host Ruchi Parda, SVP of Growth at ResultFirst, is joined by Sam Page, Head of SEO at InMotion Hosting, who shares real-world lessons from his time leading SEO at companies like Amazon Business and Slack. Sam br…

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Authority Signals Are Shifting—Here’s What SEOs Need to Track Now With Chris Reynolds From Indeed : 8 26:18

9M ago26:18

26:18

SEO metrics are shifting; AI search is the reason. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Chris Reynolds of Indeed to unpack how authority building, brand mentions, and AI-driven visibility are reshaping the SEO landscape. From discussing why link building may no longer be the gold standard to measuring impressi…

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What Is Pay-For-Performance SEO? : 7 21:49

9M ago21:49

21:49

In this episode of Performance SEO Unpacked, guest host Joseph Lewin interviews Ruchi Pardal, SVP of Innovation at ResultFirst, diving into the nuances of enterprise SEO. Ruchi shares insights on the industry's accountability challenges and ResultFirst’s innovative pay-for-performance model that shifts the focus from effort to results. The conversa…

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Unlocking International SEO with Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs : 6 27:12

9M ago27:12

27:12

In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes…

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Mastering Large-Scale Website Migration — Leighann Follis, SEO Director @ JLL : 5 20:43

10M ago20:43

20:43

In this episode of Performance SEO Unpacked, host Ruchi Pardal welcomes Leighann Follis, SEO Director @ JLL, a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and co…

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Leveraging Zero-Click Searches For SEO Success! : 4 7:00

10M ago7:00

7:00

In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the phenomenon of zero-click searches and provides actionable strategies for businesses to thrive in this changing SEO environment. As the SVP of Innovation at Result First, Ruchi shares her insights on how zero-click searches are reshaping SEO and offers practical advice to he…

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Measuring SEO ROI For Enterprise Success! : 3 9:19

10M ago9:19

9:19

In this episode of Performance SEO Unpacked, host Ruchi Pardal tackles the challenge of proving SEO ROI to leadership teams. She shares actionable strategies for measuring and presenting SEO success, offering insights into how enterprise businesses can showcase the value of their SEO efforts. Best Moments: (00:39) Introduction to the challenge of p…

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AI-Powered Search & The Future Of SEO! Sam Page, Director of SEO @ Slack : 2 21:34

11M ago21:34

21:34

In this episode of Performance SEO Unpacked, host Ruchi Pardal interviews Sam Page, Director of SEO at Slack, about the evolving landscape of SEO and the growing importance of optimizing for AI-powered search engines beyond just Google. Sam shares valuable insights on maintaining a strong technical SEO foundation, leveraging schema markups, balanci…

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How to Dominate with AIO: Optimizing for Google's AI Overview : 1 9:36

11M ago9:36

9:36

In this episode of Performance SEO Unpacked, host Ruchi Pardal dives into Google's AI Overview (AIO) and its impact on search engine optimization. Ruchi explains what AIO is and why it's essential for enterprise businesses and provides actionable strategies to optimize content for this new AI-powered search feature. Best Moments: (00:39) Introducti…

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Introducing Performance SEO Unpacked 2:06

12M ago2:06

2:06

Get ready to simplify enterprise SEO with Performance SEO Unpacked, the podcast for businesses that want measurable growth and actionable strategies. Hosted by ResultFirst, this show tackles the unique challenges of scaling SEO at the enterprise level, from leveraging AI tools to proving ROI. Subscribe now and join us for the first episode as we un…