Matt Bruner, co-founder of American Precision Works (APW), shares the journey of launching a modern machine shop in urban Philadelphia with his partner, John Celley. Founded in October 2024, APW was built on a "clean slate" philosophy, emphasizing automation, streamlined systems, and a people-first approach. With complementary backgrounds (John in machining and Matt in sales and operations) they aimed to create a business that could train individuals without prior machining experience, using standardized processes and advanced technology to empower their workforce.

Their urban location was a strategic choice, allowing them to tap into a younger, more diverse talent pool and stand out from suburban competitors. Matt recounts hiring Tom, a retail worker with no machining background, who quickly adapted to running a five-axis machine thanks to APW's modern systems. This hiring model, focused on potential and attitude over experience, has proven successful and even attracted seasoned professionals eager to work with cutting-edge equipment.

A cornerstone of APW's strategy is its early investment in ProShop ERP, which has helped them avoid the inefficiencies common in older shops. Drawing inspiration from Matt's father (who launched a machine shop with ERP in the 1990s with a design that was less about machines and more about systems) he set out to start a shop that solved common industry problems. APW uses ProShop to manage tooling, job costing, and quality control. Their team eliminated spreadsheets, built custom Chrome extensions for tool management, and integrated CAM data to streamline operations. These systems have enabled APW to operate efficiently and scale without excessive overhead.

Matt emphasizes that while job costing is important, his primary focus is on daily throughput and machine-level performance. ProShop's integration with financial tools like QuickBooks has exceeded expectations, allowing APW to maintain clean financials while keeping operations agile. By starting fresh and embracing modern tools, APW has built a lean, scalable business model that serves both its community and the broader manufacturing industry.

Matt reflects on the support he received from industry peers and expresses a desire to pay it forward. Though he acknowledges the challenges of starting a machine shop, he remains proud of APW's progress and optimistic about its future.

LinkedIn - Matt Bruner: https://www.linkedin.com/in/matthew-bruner-9870257b/

American Precision Works - https://www.americanprecisionworks.com/how-we-work

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