How to Know When to Pivot in Business
Manage episode 484425052 series 3625269
We were stuck. No ideas, no growth, and no clue what to do next.
In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked.
🎙 You’ll hear:
How to recognize when it’s time to pivot Why most businesses fail to find product-market fit The surprising truth about creativity under pressure How content + community created new demand What it’s like to turn a personal idea into public traction
If your business feels stuck—or you’re sitting on an idea you’re afraid to test—this episode might be the sign you need.
👉 Subscribe for more insights on growth, marketing, and making bold moves in business.
MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/ Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/ Website | https://www.magnetic.services/
#businesspivot #startupjourney #contentmarketing #productmarketfit #founderlife #TheABTestPodcast #creativebusiness #localmarketing #growthstrategy
18 episodes