B2B Lead Generation: How to Make an Offer That Converts

The A/B Test Podcast

Over 20 million podcasts, powered by

Content provided by Melissa Goodwin and Steve Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Goodwin and Steve Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

9M ago 48:15

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 31, 2025 19:11 (3M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself.

🎧 Tune in to learn: ✔️ What makes an offer irresistible ✔️ Common offer mistakes (and how to avoid them) ✔️ Real-world examples of great (and bad) offers ✔️ How to test and refine your offer for better results

🚀 Get ready to transform your sales strategy!

#SalesStrategy #B2BSales #LeadGeneration #MarketingTips #BusinessGrowth

19 episodes