Welcome to Episode 4 of Scaling Wellness

Join me, Caroline Copp, as I dive into why selling digital wellness products doesn’t have to feel “icky” and how you can make it easier by shifting your mindset and approach. Whether you’re a wellness expert just starting to explore digital offerings or looking to refine your strategy, this episode is for you!

Episode Highlights

• Why Selling Feels Difficult for Wellness Experts
• Selling often feels unnatural because wellness professionals are passionate about helping people and may not be motivated by profit. We’re in the business of service, not sales, which can make asking for money uncomfortable.
• Reframing Selling as Serving
• Instead of “selling a service,” focus on “providing a solution” or “offering a transformation.” Selling becomes easier when you see it as helping clients move from where they are now to where they want to be.

• The 3 Phases of a Sales Funnel

1. Awareness (The Hype Phase):

• Raise awareness about who you are, what you do, and how you can help.
• Share stories, client feedback, and the potential transformations your product offers.
• Use platforms like Instagram, email lists, and podcasts to create buzz and share possibilities.

1. Engagement:

• Invite people to take a closer step into your world by offering free resources (e.g., eBooks, webinars, or videos) in exchange for their contact details.
• Build trust and deepen the connection.

1. Conversion:

• Show clients the value of your paid offerings and emphasize the transformation they’ll achieve.
• Reframe the exchange of money as an investment in their personal growth and outcomes.

• Focus on Benefits, Not Features
• Clients care more about the transformation you promise than the features of your product. Shift your messaging from “What it is” to “What it does” for them.

• Homework for Listeners
• Identify the problem your product solves. What transformation can you offer that aligns with your expertise and lights you up?
• Tip: Revisit Episode 3 on niching for more guidance on honing your audience and offer.

Resources Mentioned

• Free eBook and Tools:
• Worried about how to sell something to a small audience, download my free guide 4 Ways To Launch A Sold-Out Digital Course - Without Thousands of Followers!
• Get started here: https://www.carolinecopp.co.uk/noaudience

Share Your Takeaways

• I’d love to hear your thoughts and takeaways from this episode! Share your aha moments or questions on Instagram and tag me: @CarolineCopp.
• If you enjoyed this episode, please rate, review, and share it with others who might benefit from it.

Mentioned in this episode:

📢 Free Training Alert! 🚀

I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨