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Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success storie ...
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This week on Scaling Wellness, I’m talking about wellness memberships, the truth, the pitfalls, and whether they’re still a smart move in 2025. You might be wondering whether launching or scaling a membership is the right next step for your wellness business. Maybe you’ve already got one ticking along, or perhaps you’re dreaming of passive income a…
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How to legally protect your wellness business online — contracts, refunds & scaling safely with Lucy Legal
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35:18
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In this episode of Scaling Wellness, I’m joined by the incredible Lucy Wheeler (better known as Lucy Legal) to unpack everything wellness entrepreneurs need to know about legally protecting their business online. If you’re creating a digital product like a course or membership, or you're coaching, teaching, or leading wellness sessions in person or…
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What’s really holding you back from moving online?
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28:14
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Welcome back to Scaling Wellness! In this episode, I’m diving into something that holds so many wellness professionals back from scaling their business: fear...and the sneaky excuses that come with it. If you've ever thought: “What if no one buys it?” “I don’t have time.” “The tech overwhelms me.” “What will people think?” …then this episode is for…
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Is the wellness space too saturated to start a digital product?
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Hello and welcome back to Scaling Wellness, today we’re tackling one of the biggest mindset blocks I hear from so many wellness professionals: “Isn’t the digital space too saturated for me to launch something now?” If you’ve ever scrolled through Instagram and felt like everyone is already out there selling a digital course or online programme, thi…
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Client Success Story: How to create and sell out your first online wellness program
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In this inspiring episode of Scaling Wellness, I'm interviewing Natasha, a Pilates teacher who successfully transitioned from a corporate career to building a thriving wellness business. Natasha shares her journey of creating "The Core Club," a digital program designed specifically for busy working mums seeking to rebuild their core strength after …
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In this honest and vulnerable episode of Scaling Wellness, we tackle a reality many wellness entrepreneurs face but few discuss - what to do when your digital product launch doesn't meet expectations. Using personal experience from my Core Revival program launch, I share how an initial disappointment transformed into a 10k success through strategic…
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Help Your Wellness Clients To Say Yes! 4 Touch Points Your Marketing Must Include
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Wellness clients make purchasing decisions differently! In this value-packed episode, I explore the four critical touchpoints wellness entrepreneurs need to master to authentically connect with potential clients and help them to say YES! Moving beyond marketing tactics, we dive into the emotional journey clients experience before committing to thei…
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Finding Your Tribe: How the Right Community Accelerates Business Growth
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In this episode, I explore the power of finding the right business community and how it can dramatically accelerate your growth as a wellness entrepreneur. I discuss why traditional networking often falls short, the three dimensions of effective community support, and how to choose the right people to surround yourself with as you scale. Key Topics…
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From Feast or Famine to Consistent Revenue: How to SCALE your digital product
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In this episode of Scaling Wellness I chat through the challenges of scaling a digital product after an initial successful launch (or even a flop!) Here are some highlights... When you experience a "meh" second launch how to keep moving forwards The struggle of the feast or famine launch cycle Feeling stuck after initial product success The challen…
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Member Questions Answered - "How do I overcome niche paralysis?"
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In this episode of Scaling Wellness, I address a common challenge faced by wellness experts: choosing the right niche for your digital course! Key Takeaways Niching is crucial for online business success, especially when targeting a broader audience Specificity in your target market helps create more resonant and effective marketing Choosing a nich…
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Transforming Postnatal Support One Instructor at a Time with Alice Johnstone
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In this inspiring episode of Scaling Wellness, I interview Alice Johnstone, a passionate postnatal Pilates coach who transitioned from the corporate world to creating a meaningful business supporting new mothers and training Pilates instructors. Alice shares her journey of identifying a critical gap in postnatal care, building her one-to-one Pilate…
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Your Path to Press Features: PR Strategy Simplified with Pippa Goulden
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In this episode of Scaling Wellness, I am joined by Pippa Goulden, a seasoned PR expert with over 20 years of experience, as she demystifies Public Relations (PR) for small business owners. Pippa shares her journey from managing big brand PR to focusing on small businesses where she can make a tangible impact. She highlights how leveraging third-pa…
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The Digital Course Creator - everything you need to know
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Join the DCC today https://www.carolinecopp.co.uk/DCC-info Ask me a question about the DCC (DM me here) https://www.instagram.com/carolinecopp/By Caroline Copp
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Client Success Story - From Corporate Lawyer to Wellness Expert: From Corporate Lawyer to Wellness Expert: Launching a Digital Course in the “Saturated” Perimenopause Market with Carly Corrigall
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In this inspiring episode, Carly Corrigall shares her transformative journey from corporate lawyer to successful wellness entrepreneur, detailing how she created a digital course in the perimenopause space despite initial doubts and perceived market saturation. Key Takeaways Transitioning from in-person to digital offerings Overcoming the fear of e…
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Client Results | How to Promise Without Overpromising
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In this episode, I explore the often challenging topic of offering guarantees for wellness digital products. Many wellness experts hesitate to promise specific outcomes to clients, but this reluctance can impact sales and client trust. Learn how to ethically frame guarantees while setting realistic expectations. Key Points Understanding the Ethical…
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GUEST EPISODE: Money Mindset in Wellness: Why It's OK to Profit from Helping Others With Ray Dodd
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In this value-packed episode, we're joined by money mindset and business strategy coach Ray Dodd to discuss the complex relationship between money and wellness businesses. Ray shares profound insights on pricing, receiving money, and breaking free from societal conditioning around wealth. Key Discussion Points: Why wellness practitioners often stru…
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Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings. 🔑 KEY HIGHLIGHTS: Why price needs context for value perception Real-world examples of how wellness brands sell value,…
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Quality Over Quantity: Why audience size is irrelevant when selling your digital product
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In todays episode discover why your current audience size shouldn't hold you back from creating a successful digital product. Learn how focusing on quality over quantity can accelerate your wellness business growth through real-world success stories and actionable strategies. 🔑 KEY HIGHLIGHTS: Success stories Why niching down amplifies your impact …
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Client Success Story - Ali DL - Niching a Pilates Digital product
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In this episode of Scaling Wellness, I'm joined by Ali, a former corporate HR professional who transformed her career to become a Pilates instructor and digital business owner. Ali shares her inspiring story of pivoting during COVID, finding her niche, and building a thriving online business. Discover how Ali’s "Pilates for the Passionate Gardener"…
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How to Sell Your First Wellness Digital Product (Without Feeling Pushy)
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Welcome to Episode 4 of Scaling Wellness Join me, Caroline Copp, as I dive into why selling digital wellness products doesn’t have to feel “icky” and how you can make it easier by shifting your mindset and approach. Whether you’re a wellness expert just starting to explore digital offerings or looking to refine your strategy, this episode is for yo…
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Escaping the Wellness Time-for-Money Trap
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Episode 1 – Overcoming the Time-for-Money Trap in Your Wellness Business Welcome to the very first episode of Scaling Wellness: Build, Grow, and Thrive in the Online World! If you’re a Pilates teacher, health coach, yoga instructor, or wellness professional feeling stuck in the time-for-money cycle, this episode is for you. In this introductory epi…
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The Tech You Need (and Don’t!) to create and scale your digital product
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Welcome to Episode 2 of Scaling Wellness In this episode, we’re diving into a topic that keeps many wellness experts stuck: technology. From fears about costs and complexity to comparisons with online influencers, the tech side of creating digital products can feel overwhelming. But it doesn’t have to be! What You’ll Learn in This Episode: Common T…
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Do you need to choose a niche for your digital wellness product?
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Title: Do you need to choose a niche for your digital wellness product? Episode Description: In this episode of Scaling Wellness, we dive into a game-changing concept for wellness experts looking to succeed in the online space: niching down. While it may feel counterintuitive to focus on a specific audience when you can help "everyone," honing in o…
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Welcome to Scaling Wellness: Build, Grow, and Thrive in the Online World! In this introductory trailer, meet your host, Caroline Copp—a seasoned Pilates teacher with over 20 years of experience who took the leap to scale her wellness business online. Now a business coach for wellness entrepreneurs, Caroline shares her journey of breaking free from …
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