How to price a digital product
Manage episode 467065652 series 3619154
Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.
🔑 KEY HIGHLIGHTS:
- Why price needs context for value perception
- Real-world examples of how wellness brands sell value, not products
- Practical applications for digital products and coaching services
- The psychology behind perceived value in wellness offerings
💡 PRACTICAL TAKEAWAYS:
- How to determine your offering's true value
- Ways to communicate value effectively to potential clients
- Strategies for pricing digital products and coaching packages
- Tips for overcoming "expensive" objections
- Framework for value-based pricing in wellness services
🎯 WHO THIS EPISODE IS FOR:
- Wellness practitioners launching new services
- Coaches transitioning to digital products
- Service providers struggling with pricing
- Anyone looking to better understand value perception
If pricing is a sticking point for you...perhaps you price too low, or you feel like the value you give isn't reflected in your income, let's chat! Drop me a DM in instagram and tell me what feels off for you...https://www.instagram.com/carolinecopp/
Ready to get some more support, why not come to my next free workshop https://www.carolinecopp.co.uk/beyond-in-person
Mentioned in this episode:
📢 Free Training Alert! 🚀
I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨
24 episodes