Justin Kelly is the Owner of Fifth & Broad, a media production company. He is also the Deacon of Audio Visual at Edgefield Church. Before founding Fifth & Broad, Justin was an Audio Technician at Bryan College and Westwood Baptist Church and the Director of Visual Content at South Street Co.

In industries like manufacturing, construction, and distribution, standing out in a crowded market can feel impossible, especially when your work isn’t flashy or glamorous. Websites and brochures alone often fall short of building the kind of trust that closes deals and attracts talent. How can businesses in gritty, hands-on industries showcase their value in a way that’s authentic and compelling?

As an expert in high-end video and photography, Justin Kelly advises leveraging visual storytelling to create emotional connections. Showcasing real people — like technicians, line workers, or supervisors — on camera helps humanize a brand and makes it more relatable. Rather than producing stock footage, Justin encourages businesses to invest in short, intentional video segments that highlight team members, work environments, and company values. A well-guided, low-stress production process can help even the most camera-shy individuals shine on screen.

In today’s episode of Industry Edge, Danielle Neely interviews Justin Kelly, the Owner of Fifth & Broad, about using video to build trust and drive business results. Justin shares how authentic storytelling can transform brand perception, discusses common video marketing mistakes, and why every business has a story worth conveying.