Polaris is a production of Synozur – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease.

In this episode of Polaris, Chris McNulty speaks with Crissy Conner, founder of the Visible CEO movement, about the complexities of developing leadership careers for women amidst gender bias. They discuss the importance of visibility, authenticity, and overcoming fear in order to succeed in leadership roles. Crissy shares her journey of becoming a visibility strategist and emphasizes the need for women to embrace their authentic selves to connect with their audiences. The conversation also touches on the challenges female leaders face, the significance of role models, and the strategies for refining visibility in business.

Key Takeaways

Visibility is Vital: Being visible and authentic as a leader isn’t vanity – it’s a business strategy. A strong personal brand builds trust and opens opportunities. In fact, 82% of people trust a company more when its leaders are active on social media, underscoring the value of showing up.

Overcoming Imposter Syndrome: Many leaders (nearly 70% of people) experience imposter feelings at some point. Crissy emphasizes that you’re not alone – recognizing these doubts is the first step to overcoming them. She shares how to move past the “I’m not ready” mindset and step into the spotlight with confidence.

From Introvert to Influencer: Crissy’s own journey from being shy to becoming The Visible CEO illustrates that introversion is not a barrier to leadership or influence. Confidence comes from consistency – by regularly using your voice (in speaking, writing, or video), you can grow more comfortable and impactful.

“Get Heard, Get Seen, Get Paid”: Your expertise can’t help anyone if no one knows about it. Crissy’s mantra – get heard, get seen, get paid – reminds us that visibility directly contributes to business growth. She explains how showing up authentically attracts your “raving fans” and ideal clients, leading to increased influence and income.

Irresistible Offers & Authentic Messaging: One key to visibility is having an offer and message that truly resonates. Crissy advises crafting “irresistible offers” – solutions so aligned with your audience’s needs that they feel drawn to you. Clarity in your message (knowing exactly how you help and whom) makes it far easier to show up and speak out, because you know the value you provide.

Multi-Channel Presence: Don’t hide – engage on platforms where your audience spends time. Crissy encourages leveraging formats like live video, community groups, and consistent content to amplify your reach. By building a presence across channels (from LinkedIn to Instagram), you create more touchpoints to connect and establish trust.

Empowering Women Leaders: They discuss the unique visibility challenges women often face in leadership. Crissy stresses that embracing your achievements and expertise is not bragging – it’s owning your worth. By building a personal brand, women leaders can challenge stereotypes, inspire others, and gain the recognition they deserve.

Notable Quotes (Crissy Conner)

“Being the best-kept secret in your industry helps no one. Visibility is about service, not ego.” – Crissy Conner

“I used to be the quietest person in the room. Now I teach others: if you have a solution, you have a responsibility to let the world know.” – Crissy Conner

“Visibility isn’t about shouting louder, it’s about aligning your message with your audience’s heart.” – Crissy Conner

“Confidence isn’t an innate trait – it’s a skill you build by consistently showing up, even when it’s uncomfortable.” – Crissy Conner

Nearly 90% of people hold biases against women; half believe men make better leaders, reflecting stagnation in women's leadership roles over the past decade.

Explores an internal Hewlett-Packard finding that men apply when they meet ~60% of job requirements, whereas women tend to apply only when they meet all the qualifications.

Crissy references Rob Dial’s challenge to spend 365 days doing something uncomfortable every day as a catalyst for personal and professional growth.

https://thevisibleceo.com - Crissy Conner’s official site and program hub for “The Visible CEO,” where she offers resources and coaching to help entrepreneurs and leaders increase their visibility.

A book/concept by Mel Robbins emphasizing that you should allow others to act as they will (“let them”) and not let fear of others’ opinions hold you back from showing up.

Social Currency: 82% of respondents trust a company more if the CEO and leadership engage on social media (emphasizing the trust gained through leader visibility). - https://www.businesswire.com/news/home/20120312006432/en/BRANDfog-Survey-Reveals-CEO-Engagement-Social-Media

Imposter Syndrome: 70% of people experience impostor feelings in their lives (context for our discussion on overcoming self-doubt). https://time.com/5312483/how-to-deal-with-impostor-syndrome/

TechCon 365 Seattle - June 23-27, 2025 Heading into summer, Synozur will be sponsoring and speaking at TechCon 365 Seattle.

FY26 Forward - Microsoft Partner Success Strategies - July 29. I’ll be sitting down with our CEO Michelle Caldwell for a fireside chat about Microsoft's plans for its new fiscal year and how Microsoft partners can align for success. TechCon 365 Atlanta | August 11-15 at the Georgia World Congress Center.

TechCon 365 Dallas - | November 3-7, 2025 (Dallas, TX). Irving Convention Center Looking ahead to the fall, Synozur will also be at TechCon 365 in Dallas, with more sessions and networking opportunities.

Microsoft Ignite 2025 – Nov 17-21, 2025 (San Francisco, CA). Save the date for Microsoft’s flagship tech conference, which is returning to an in-person format in San Francisco.

ESPC25 (European SharePoint Conference 2025) | Dec 1-4, 2025 (Convention Centre Dublin (CCD) Dublin, Ireland). Join the global Microsoft 365 and Azure community in Dublin for the year’s biggest European conference on collaboration and cloud. Synozur will be there too!

00:00 Introduction to Female Leadership and Visibility

01:35 News and Data Points

03:02 Introducing Crissy Conner

05:43 The Power of Uncomfortable Actions

08:37 Building the Visible CEO Movement

11:21 Challenges for Female Leaders

13:48 Transforming Visibility into Authenticity

17:04 Refining Personal Branding Strategies

19:56 Overcoming Fear and Building Confidence

22:48 Creating Impactful Content

25:33 The Role of Personality in Visibility

28:47 Final Thoughts and Resources

31:55 Upcoming Events

33:26 Closing