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In this episode of the Marketing Factory, host Marisa Candy dives into the critical issue of internal disconnect within dental practices and how it can sabotage marketing efforts. She emphasizes the importance of having a cohesive team that understands the marketing campaign's goals to ensure success. Marisa likens ineffective marketing to a vending machine, highlighting that simply investing money won't magically attract the right patients if the team isn't aligned. She shares insights on how to bridge the gap between marketing and the staff's daily operations, encouraging listeners to tackle these disconnects head-on.

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Timestamps:

00:00:00 - Introduction

00:01:14 - What Your Dental Practice Doesn't Know is Killing Your Marketing

00:02:17 - The Marketing Bermuda Triangle

00:04:05 - Engaging Your Team in Marketing

00:05:09 - Churn as a Marketing Problem

00:06:08 - Building a Dream Team for Marketing Success

00:07:14 - Growth Without Chaos

00:08:18 - Creating Effective Internal Communications

00:09:21 - The Role of Conversations in Marketing

00:10:04 - Masterclasses: Bridging the Gap