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In this episode of The Marketing Factory, host Marissa Candy dives into the dynamic relationship between traditional and digital marketing. With over two decades of experience, Marissa challenges the common misconceptions that traditional marketing is dead and explores how both strategies can work together to maximize reach, resonance, and return on investment. She breaks down the distinct roles each type of marketing plays and offers practical insights for CMOs, marketing managers, and business owners looking to optimize their marketing budgets. Join Marissa for a lively discussion that combines clarity with actionable strategies, all served with a touch of humor.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Traditional vs. Digital Marketing Overview

00:01:03 - The Role of Traditional Marketing

00:01:46 - Traditional Marketing Channels

00:02:19 - Benefits and Challenges of Traditional Marketing

00:03:02 - Insider Tips for Traditional Marketing

00:04:27 - Marketing Help and Support

00:04:48 - Introduction to Digital Marketing

00:05:10 - Benefits and Challenges of Digital Marketing

00:06:04 - Integrating Traditional and Digital Marketing

00:06:56 - Choosing the Right Marketing Channel

00:07:28 - Budgeting and Testing Strategies