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In this episode of The Marketing Factory, Marissa Candy unpacks one of the biggest debates in business: brand or call to action? She explains why the real answer isn’t choosing one over the other but choreographing them together like the ultimate power couple. Using practical examples and plenty of humour, Marissa shows what happens when businesses lean too far into brand or sales and how to strike the balance that builds loyalty while driving conversions. You’ll learn why ROI shouldn’t be your only measure, how to align your team under one clear brand message, and the habits of marketers who nail the brand-and-CTA combo. Plus, Marissa leaves you with simple “homework” to audit your last campaigns and check if they’re authentically you or just Frankensteined together under pressure.

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Timestamps:

00:00:00 - Introduction

00:00:29 - Brand vs. CTA: framing the debate

00:01:29 - Why the tension exists: ROI obsession

00:02:40 - Dangers of imbalance: too much sales vs. too much brand

00:04:22 - Reframe: brand and CTA, not either/or

00:05:29 - Smart marketer habits: balance, strategy, long game

00:06:43 - Team alignment & outside perspective

00:07:35 - Takeaway + homework: audit your last 3 campaigns