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In this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from over two decades in the industry, encouraging listeners to learn from the campaigns that don’t pan out rather than just celebrating the successes. The discussion includes the importance of conducting postmortems to foster real growth and improvement in marketing strategies.

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Timestamps:

00:00:00 - Introduction

00:01:03 - Learning from Campaign Failures

00:02:30 - The Importance of Cohesion in Campaigns

00:03:45 - Success Story: The Power of Alignment

00:04:49 - The Dangers of Too Many Opinions

00:05:22 - Key Elements of Winning Campaigns

00:06:04 - Reflecting on Past Campaigns

00:06:45 - Common Marketing Mistakes to Avoid

00:07:07 - The Importance of Clear Outcomes

00:08:08 - Crafting a Strong Brief

00:09:54 - Using Relevant Imagery