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In this episode of the Marketing Factory, host Marisa Candy dives into the critical first steps of social media marketing. With over two decades of experience in the field, Marisa emphasizes the importance of aligning your social media strategy with your business goals. She discusses how understanding what you want to achieve—whether it's building brand awareness, engaging with customers, or generating leads—will guide your choice of social media platforms. Listeners will learn how to avoid the pitfalls of spreading themselves too thin across multiple platforms and instead focus on where their efforts will yield the best results.

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Timestamps:

00:00:00 - Introduction

00:00:53 - Identifying Social Media Challenges

00:01:15 - Choosing the Right Platform

00:01:37 - Aligning Business Goals with Platforms

00:02:29 - Understanding Your Audience

00:03:46 - Platform Strengths Overview

00:03:56 - Facebook: Strengths and Features

00:04:18 - Instagram: Visual Storytelling

00:04:29 - Twitter/X: Real-Time Communication

00:05:00 - LinkedIn: B2B Connections

00:05:11 - TikTok: Viral Potential

00:05:32 - Factors to Consider When Choosing Platforms

00:06:26 - Experiment and Track Results