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In this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead and that email marketing is no longer effective. With a strong emphasis on the continued relevance of email marketing, Marisa highlights its impressive ROI, averaging $36 for every $1 spent, emphasizing the importance of personalized and value-driven content. The episode promises to clear up confusion around daily posting, branding, and the impact of AI on jobs in the marketing field.

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Timestamps:

00:00:00 - Introduction

00:01:14 - Is Email Marketing Still Worth It?

00:02:09 - Is SEO Dead?

00:03:12 - Can I Skip Branding and Just Run Ads?

00:04:05 - New Customers vs. Existing Customers: What Matters More?

00:05:31 - Will AI Replace Human Marketers?

00:06:44 - Handling Negative Reviews Effectively

00:08:17 - Competing with Big Brands on a Small Budget

00:09:00 - Does Daily Posting on Social Media Help?

00:10:13 - The Importance of Branding

00:11:06 - Do Luxury Brands Charge More for Quality or Marketing?