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In this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With over two decades of experience, Marissa emphasizes the continued relevance of email marketing, showcasing its impressive ROI of $36 for every $1 spent. She highlights the importance of personalization and delivering valuable content to engage audiences effectively.

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Timestamps:

00:00:00 - Introduction

00:01:14 - Is Email Marketing Still Worth It?

00:02:09 - Is SEO Dead?

00:03:13 - Can I Skip Branding and Just Run Ads?

00:04:06 - New Customers vs. Existing Customers: What Matters More?

00:05:32 - Will AI Replace Human Marketers?

00:06:57 - Handling Negative Reviews Effectively

00:08:20 - Competing with Big Brands on a Small Budget

00:09:02 - Does Daily Posting on Social Media Help?

00:10:17 - The Importance of Branding

00:11:21 - Do Luxury Brands Charge More for Quality or Marketing?