Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

In B2B marketing, it's easy to assume that meaningful leads only come from direct referrals or long-standing relationships. But sometimes a quiet digital breadcrumb — a blog post, a technical keyword, even a link shared in a meeting — can spark an opportunity worth millions. What if the real value of your marketing isn't in quick wins, but in the invisible paths buyers take before they ever reach you?

According to Victor Huynh, a seasoned digital strategist who spent years helping industrial companies modernize their online presence, the answer is hiding in the data most teams overlook. He explains that SEO isn't about instant gratification; it's about planting "small little nuggets" across the internet that buyers eventually follow. Victor shares the story of a B2B HVAC client whose $3 million opportunity was traced back to a single technical keyword that was discovered through a blog post, shared via a Teams link, and finally converted through a website form. For him, this illustrates how thoughtful content structure, clear tracking, and replacing dead-end PDFs with navigable web pages can transform casual research into high-value leads.

In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how strategic SEO and tracking uncover hidden value in the B2B space. They break down a real client win traced to one technical keyword, explain why PDFs hurt discoverability, and highlight the importance of turning content into conversion paths. Victor also gives advice on structuring websites to help Google and buyers find exactly what they need.