Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

When trade shows suddenly vanished, many B2B manufacturers lost their primary channel for visibility and sales. For one long-established industrial brand, the challenge was how to pivot from in-person networking to digital engagement without losing momentum. How can traditional companies not only adapt but thrive when their main marketing avenue disappears?

According to Victor Huynh, a seasoned digital strategist, the key was redefining the client's marketing ecosystem around data, content, and multi-channel digital strategy. He highlights how separating e-commerce and lead generation funnels allowed the company to tailor messaging for very different buyers. By blending PPC, SEO, and a redesigned website, Victor's team helped transform a legacy manufacturer into a modern digital leader.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how a B2B manufacturer grew online after losing trade shows. They discuss building dual marketing funnels, turning technical materials into high-performing content, and leveraging PPC to uncover new opportunities. Victor also shares how AI search is reshaping B2B digital strategy.