Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Rebranding public transportation isn’t just about logos and taglines; it’s about shifting mindsets, inspiring behavior change, and creating a more inclusive experience. How can thoughtful design break down stigma and make civic programs more effective and equitable?

According to Victor Huynh, a seasoned designer and strategist in public sector branding, smart design begins with understanding the values and challenges of a community. He highlights the importance of combining movement-oriented visuals with a name that evokes civic pride, like “Go Monrovia.” The impact was immediate: a recognizable, energizing brand identity that resonated with residents across socioeconomic lines. Victor shares how branding, visual wayfinding, and strong collaboration with city stakeholders elevated the program from a simple transit initiative to a celebrated model of microtransit innovation.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how design thinking and visual branding reimagined Monrovia’s public transit. They discuss the strategy behind naming and identity, how decals and signage created seamless user experiences, and what made the program widely adopted. Victor also shares advice for other cities looking to modernize transportation through creative partnerships.