How many times have you introduced yourself with "I help people…"? It sounds friendly, but it's also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert.

In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it's time to ditch "I help" and how to replace it with powerful, client-attracting language that instantly boosts your credibility. You'll learn how to speak with authority, confidence, and clarity so your message finally sounds as strong as your results.

• Why "I help" language sounds soft, not strategic

• How it positions you as a helper instead of a leader

• The easy language shifts that instantly create authority

• Real-world examples of "I help" makeovers that work

• How to use woo-based language that's clear, grounded, and results-focused

• "I help" gives assistant energy, not expert energy.

• Clients don't hire helpers - they hire leaders who create results.

• Replace "I help" with phrases like "Clients hire me to…" or "I create…"

• Woo is welcome, but it needs a why - tie it to a tangible benefit.

• The words you use shape how people see your expertise.

Connect with Lori

Ready to talk about your business with clarity, confidence, and authority?

Book your Profitable Path Alignment Call at talkwithlori.com