Best Marketing Coach. Owner of a Website Design Agency Podcasts (2025)

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Founders Must Let The Cake Bake 23:33

Play Pause

16h ago23:33

23:33

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why patience, focus, and real value creation beat hype, why hating billionaires signals misplaced bl…

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312: Stop Selling to Strangers - Putting the Trust Factor in Your Business 29:50

9h ago29:50

29:50

If you're not getting enough clients, it's probably not your offer - it's your audience's trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the "trust gap" that keeps your followers from becoming clients. Lori reviews the TRUE framework - Trim, Refine, Uplevel, Expand - and explains how i…

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Elon Musk: Live Events Are The Only Remaining Luxury 24:17

1d ago24:17

24:17

To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why E…

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What's Working For Us In Marketing Right Now? 19:26

6d ago19:26

19:26

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive tra…

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Why SpaceX is Not For Everyone 21:54

7d ago21:54

21:54

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webina…

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How Big Of a Tradeoff is Hiring Top Talent During Scaling? 26:41

8d ago26:41

26:41

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team,…

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311: Hot Seat Coaching for Stuck Entrepreneurs Who Are Doing All the Right Things 40:12

7d ago40:12

40:12

In this Hot Seat Coaching episode, Lori talks with Dr. Adriana Kryviak, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships. They explore the typ…

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Why Gemini 3 Is A Godsend For Marketers 23:26

9d ago23:26

23:26

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why Google’s Gemini…

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These Are the 3 First Marketing Hires You Should Make 18:24

13d ago18:24

18:24

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators…

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Why GEO Startups Are F**ked 24:44

13d ago24:44

24:44

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. …

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If I Wanted Enterprise Leads From Podcasts I’d Sponsor These 19:04

15d ago19:04

19:04

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuan…

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310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs 29:39

10d ago29:39

29:39

If your business feels "fine" but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap - that quiet in-between space where your success has outgrown your systems, but you haven't yet built the structure for what's next. In this episode of The Midlife Business Academy, Lori walks through the "Uplevel + Expand" phases of her TRUE Fra…

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Why Elon, Bezos and US Generals Ban PowerPoint from Meetings 25:36

16d ago25:36

25:36

To get ad placements on premium websites, go to https://discover.taboola.com/ms In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-h…

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Why Our Thoughts On Influencer Marketing For Ourselves Have Changed 21:40

20d ago21:40

21:40

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. Key takeaways: -Use influencer deals strategically to offset growing content production costs -Treat your podcas…

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Why is Organic Content So Expensive? 36:02

21d ago36:02

36:02

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-dr…

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Personal Brand vs Corporate Brand 13:10

22d ago13:10

13:10

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insights on scaling, branding, and navigating today’s AI-shaped marketing world, this episode offers real operator perspective without the fluff. Key Take…

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309: Simplify First, Then Strengthen - Trim + Refine 22:32

18d ago22:32

22:32

Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for a busin…

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1 Millionaire vs Billionaire Mindset 15:09

23d ago15:09

15:09

To get ad placements on premium websites, go to https://discover.taboola.com/ms. In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing control rather than just accumulation. Key takeaways: • Millionaires build…

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Fictional Character Generates Millions in Pipeline 23:13

27d ago23:13

23:13

In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional character “Henrik Johansson,” how the account generated millions of impressions in days, and why entertainment-driven content can outperform traditional marketing. They also discuss the viral resurfacing …

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The Two Main Factors That Drive Business Success 32:53

28d ago32:53

32:53

In this episode, Eric and Neil dive into the battle between profitability and loyalty, why leads fuel growth, and how to innovate without being first. They reveal how to stand out in an AI-saturated landscape using proprietary data, events-driven B2B strategies, and recruiting frameworks that scale revenue. Key takeaways ● Marketing + innovation co…

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Don't Outsource Your Writing To AI! 15:49

29d ago15:49

15:49

AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype. Timestamps (00:00) AI slop cold open (00:20) Viral post confession (01:40) Fabricated metrics risk (03:05) Unreviewed AI at work (04:55)…

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308: Stop Saying "I Help" – How to Speak Like the Expert You Are 13:29

29d ago13:29

13:29

How many times have you introduced yourself with "I help people…"? It sounds friendly, but it's also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it's time to ditch "I help" and how to r…

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CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees 18:40

30d ago18:40

18:40

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surpr…

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How ChatGPT Ads Will Make You Rich 22:33

1M ago22:33

22:33

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario mar…

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Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything 22:01

1M ago22:01

22:01

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon Musk, they explain how direct involvement builds clarity, culture, and control. The duo also explores the “fruit fly” mindset—why hovering everywhere …

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The Hard Numbers Around Layoffs Today 20:02

1M ago20:02

20:02

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants…

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307: Rewiring Success: Overcoming Blocks in Midlife Business 33:16

1M ago33:16

33:16

When your business feels heavy and overwhelming, sometimes the answer isn't working harder — it's simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what's really keeping her business from growing. Jennie blends the emerging modality of brain spotting with practical business c…

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Should Entrepreneurs Sell Courses? 22:43

1M ago22:43

22:43

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essenti…

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Listicles Drive 9 in 10 Third-Party Mentions in AI Search 20:50

1M ago20:50

20:50

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies fo…

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ChatGPT Continues to Lose GenAI Traffic Share 23:01

1M ago23:01

23:01

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. The…

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Is This the Best Vibe Coding Design App? 22:27

1M ago22:27

22:27

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-s…

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306: How to Build a Reputation That Sells for You 10:26

1M ago10:26

10:26

In this solo episode of Midlife Business Academy, Lori explores how your reputation can become the most powerful marketing system in your business. You can't buy credibility - you build it. Every testimonial, review, and result you share tells your audience, "You can trust me." Reputation isn't just something you have; it's something you shape. Whe…

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How AI is Actually Affecting The Labor Market 23:23

1M ago23:23

23:23

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines…

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The Right Way to Speak at Conferences 21:47

2M ago21:47

21:47

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack t…

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75,000 Person Agency is Doomed 24:56

2M ago24:56

24:56

In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of …

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7 unorthodox things we'd do with our marketing, if we had to go back in time 24:53

2M ago24:53

24:53

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer par…

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305: When Your Clients Do the Talking: The Power of Testimonials 15:44

2M ago15:44

15:44

Today's clients don't want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You'll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers bef…

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GEO, SEO, AI SEO, AEO… Which One Will Win? 19:16

2M ago19:16

19:16

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to c…

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Legendary NFL Owner to Coach — Nobody Cares 19:01

2M ago19:01

19:01

In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and…

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A Moat Is Not A Noun. It's A Verb. 20:10

2M ago20:10

20:10

In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable…

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Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company 25:03

2M ago25:03

25:03

In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the C…

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304: Social Proof That Sells: Turn What Others Say About You Into Clients 11:52

2M ago11:52

11:52

Still trying to convince people to work with you using words alone? There's an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You'll learn how to use testimonials, reviews,…

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Why hire people and get out of their way is BS Business Advice 19:55

2M ago19:55

19:55

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and…

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Why Corporate Jobs Are Quietly Collapsing 13:44

2M ago13:44

13:44

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how f…

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How To Get B2B Attribution Right The Easy Way 31:50

2M ago31:50

31:50

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic…

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Is AI in a Bubble Right Now? 25:40

2M ago25:40

25:40

By Eric Siu and Neil Patel

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303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching) 35:21

2M ago35:21

35:21

In this live Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife ent…

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AI Is Making You Dumber (study) 19:10

2M ago19:10

19:10

By Eric Siu and Neil Patel

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AI Companies Are Taking a Lot of The Good Marketers 21:19

2M ago21:19

21:19

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. T…

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Why Framing Is Everything 16:51

2M ago16:51

16:51

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve ov…

Marketing Coach. Owner Of A Website Design Agency Podcasts